One thing is very clear: Information is power! When we talk about information, we are referring to all types of data, from personal to the smallest details related to your business, company or professional activity.
As the rise of social media and new technologies continues to increase, marketing has given rise to exponential opportunities for transparency and insights for corporate brands and has also presented countless opportunities for personal brand content marketing.
Suppliers, clients, consumers… are increasingly sensitive to the image and information that products, services, people and companies convey . Personal brand and corporate taiwan whatsapp number brand offer identity, data, experiences, life… to third parties.
They are and should be managed with all possible seriousness and professionalism because they directly influence the appearance and perception that one has of oneself… but are we talking about the same thing?
Let's shed some light on these two important terms and the important differences between them.
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What is personal branding and corporate branding?
One of the first steps to start creating and developing a successful personal or corporate brand is to be very clear about the difference between both concepts.
It is clear that both are related to marketing but refer to different areas . Although at first glance they seem to be different scenarios, it can be easy to mix the two and the dividing lines between them are sometimes imperceptible.
Sometimes a company's image tends to become too personal, and other times a personal image becomes too corporate.
Also depending on what kind of professional you are, it is advisable to work with one type of brand or another, in order to achieve the desired objectives.
Don't be left wondering! Let's delve a little deeper into these important marketing terms of today and the future.
Personal Brand
In a very simple way, personal branding can be defined as a way of sharing your good reputation, experiences, achievements, desires and identity in a solid and consistent way. A personal brand is built around oneself , which usually means that the name of the brand is associated with the personal name.
It is a powerful and great resource for any professional, which can generate great opportunities. Personal branding is the imprint of that person . It is not only about style, experience and knowledge, but also about how we transmit them, our values and what we make others feel.
Cultivating your personal brand helps you ensure that your audience sees you the way you want them to see you, and by extension, your professional activity.
Corporate Brand
The concept of brand in a corporate sense refers to the perceptions, values, behavior, purpose, corporate social responsibility, performance, market dominance… of a company.
The corporate brand is not so tied to you as a person. In other words, it gives you greater independence, there is not so much connection to the person and there is greater flexibility.
A corporate brand also implies the value, quality of the product or service offered by said company.