This is an operation that will require a little additional

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Time from your web developer, but it is definitely worth it! Once you have your ecommerce tracking set up, these are the metrics you should definitely consider for a successful site: transactions : the number of orders that have been placed on the online shop; e-commerce conversion rate : it is nothing more than the conversion rate applied to the store, or the percentage of sessions that generated an order out of the total visits.


A metric on which all the work of Conversion Rate Optimization is based, which allows you to focus on the users who visit our website instead of wasting energy acquiring new ones... who don't buy! revenue : is the metric that corresponds to the turnover generated by e-commerce; average order value : this data will allow you to understand how much an order placed on your website is worth on average.


You may have also heard the term fantuan phone number list average cart, in reference to this metric; time to purchase : how many minutes or hours pass before, on average, users decide to go ahead and buy from your online shop? This metric will be of great help to you in understanding the average time that visitors usually need to convert; Product Performance : This is a set of metrics that relate to your best-selling products, your most profitable products, and your most successful product categories.