Marty could not stress this enough:
Posted: Sat Jan 18, 2025 8:20 am
Creativity is everything! Having really interesting things to say is key! The Iceberg Approach: The SEO Power of What's Below Us Dawn Anderson , International SEO Consultant/CEO/Lecturer - Bertey and Manchester Metropolitan University Down walked us through the evolution of information retrieval and how mobile information retrieval is accelerating the entire process.
He also discussed what modern assisted search systems and their users look like. They are time-poor and search-crazy and mostly search with one eye and one hand. We need to think about the iceberg approach in modern mobile-first and assistive SEO.
Using semantic cues to replace pages facebook phone number list that are overloading the cognitive load of content can be very effective. The iceberg approach is the work done by the deeper pages of the site to strengthen relevance for a lightweight but powerful user experience.
Fun fact: The brain processes images 60,000 times faster than text. Navigation is essential for both humans and search engines, so leverage the power of rich, relevant text combined with structured navigation systems. Remember to use structured and semi-structured, task-oriented, and contextual internal links.
Treat every menu on your website as an opportunity to add structure and power, and implement a sitemap strategy. Dawn suggested using first and second level relatedness for disambiguation for both traditional search and concise conversational search in natural language processing and for strong and powerful site foundation.
He also discussed what modern assisted search systems and their users look like. They are time-poor and search-crazy and mostly search with one eye and one hand. We need to think about the iceberg approach in modern mobile-first and assistive SEO.
Using semantic cues to replace pages facebook phone number list that are overloading the cognitive load of content can be very effective. The iceberg approach is the work done by the deeper pages of the site to strengthen relevance for a lightweight but powerful user experience.
Fun fact: The brain processes images 60,000 times faster than text. Navigation is essential for both humans and search engines, so leverage the power of rich, relevant text combined with structured navigation systems. Remember to use structured and semi-structured, task-oriented, and contextual internal links.
Treat every menu on your website as an opportunity to add structure and power, and implement a sitemap strategy. Dawn suggested using first and second level relatedness for disambiguation for both traditional search and concise conversational search in natural language processing and for strong and powerful site foundation.