Identify your content gaps

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Identify your content gaps with Ahrefs Content Gap or by doing keyword research to discover new keywords that will elevate your content and help it rank for more search terms.

Select your distribution channels
Distribution channels are more important than the content itself, so selecting your distribution channels is the logical next step after studying your target audience.

You can post on forums and communities like Reddit or Quora, and pay to promote your content on these sites. Alternatively, you can share content on social media , or use traditional PR .

Regardless of the distribution channels you choose, make sure they align with your audience's preferences and tastes. Optimize your own distribution channels (blogs, email marketing, social media) as these are inexpensive and easy to manage.

As you move forward with this step, spend some time optimizing your blog and gaining readers, studying how to send email newsletters, and learning about social media marketing.

Give your blog what it needs
Many companies publish content on their blogs, only to republish it after a while. These publications are universally consumed, easy to recycle, find and share, and they influence consumers' purchasing decisions.

That's why it's recommended to create a business blog and then expand the types of content you can share on other channels.

Define your KPIs and content distribution goals
Your content distribution strategy should involve defining objectives for key performance indicators and subsequent metrics:

KPI METRICS
Traffic Unique page views, by channel and source
Commitment Bounce rate, average time on page
Main content (and descending content) Top Page Views, Top Exits
Impact Clicks, conversions, backlinks
Feeling Comments, social shares
These metrics vary by distribution channel, so you can't track comments on your email newsletter or social media ads.

So, make sure you choose metrics that are compatible with each channel. It may take a few months to define a baseline on each channel, especially if you haven't used it before.

Create an editorial calendar
To ensure the success of your content distribution, create an editorial calendar in programs like Excel or Google Sheets. You can also use tools like Google Calendar, CoSchedule, Asana, or Trello.

Your editorial calendar, like your distribution strategy, keeps your team focused and working toward common goals. It also allows your writers and editors to have a roadmap for what they’ll be doing in the coming months and weeks.

Develop your content
Creating your content will vary depending on your resources, team size, and brand. As you work on your new content, we recommend checking out tools that can help you develop it.

In the case of AnswerthePublic, this tool helps you dig deeper into topics and understand what your target audience is looking for. With Canva, you can create amazing images and infographics, more easily than if you were using specialized graphic design software.

The idea is that you use software that will present quality, optimized content with an attractive aesthetic, which will be useful to keep your audience interested in your next posts.

Check for duplicate content
Distribute the contents
Following your editorial calendar an bosnia and herzegovina mobile phone number list d selected distribution channels, publish your new content. Regarding marketing channels, make sure to stick to the rules to optimize your posts on each channel.

Re-measure and analyze your results
It is important to keep an eye on the results of your content distribution. Analyzing your content is a never-ending step, as you must see how the metrics evolve and make the necessary adjustments.

In other words, once you've published your content, check Google Analytics, your social media analytics menus, and your blog's performance based on where and how you've distributed your content.

Make sure you define how often you will measure and analyze your blog's performance (weekly, quarterly, or monthly) so that you establish a baseline and know what numbers your blog can reach in the next period.

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