One benefit of this is that your local business

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In the 2017 survey, none of the participants mentioned Google Posts, while in the 2018 study, it is the second thing local SEOs invest their time in! In summary, this is what is important in the Local Pack: What's important in local pack As you can see, proximity is the number one ranking factor for local search.


Local Pack results are VERY tied to where the searcher is searching . will rank at least in your location. For local organic results (blue links under the Local Pack), this is what typically drives rankings: Local organic results - which are mostly link signals and on-page signals.


These are the aggregate factors: Aggregated factors business owner phone number list local pack These are the same type of signals that drive regular organic rankings. The difference is that you should focus on domains that are relevant to the industry and location.


Both for citations and links. Getting links from domains that are specific to the industry or location will increase the prominence of your location and your topical relevance for the term. And for on-page, you need to make sure that your website content is well populated with all the local terms.