8 Tools to Track Sales Metrics
Posted: Sat Jan 18, 2025 7:32 am
To accurately track sales analytics metrics, managers previously relied on traditional methods such as creating Excel spreadsheets and keeping records manually.
Today, automated solutions are available that greatly simplify the process of collecting and analyzing data. Here are some examples of these tools.
Yandex.Metrica
This is one of the most common, well-known and accessible analytical tools, with a wide range of data on user actions on the site. To activate it, it is enough to install the corresponding counter code on the site, after which the automatic collection of information and the formation of statistics will begin.
Marketers are given the opportunity to track employment data paqckage visit sources, user behavior, analyze the effectiveness of advertising campaigns, study popular consumer requests, and also compile various types of reports. For a more detailed study of advertising activity, you can integrate Yandex.Direct or use UTM tags.
The tool is ideal for beginners working with websites in the Russian Internet, as well as in cases where analysis of data collected using other Yandex services is required.
Google Analytics
Google Analytics – looks like a more advanced and global resource for collecting statistics on online platforms. It is attractive that it is a free platform. Without experience working with it, you will have to put in a lot of effort to understand all its features.
The advantages of Google Analytics include integration with Google Ads, as well as the ability to generate reports on more than 140 parameters. Most data, including gender, age, and even the date of the last visit, are recorded automatically after enabling "signals" and collecting information from them. This function can be compared with counters in Yandex Metrica. The user has the ability to independently select the range of data collected. Note that in cases of processing large arrays of data, the resource automatically applies sampling.
Calltouch
Calltouch is a well-known resource for end-to-end analytics, advertising campaign management and call tracking. Here you can integrate data from various advertising platforms, CRM systems and other marketing tools. Then the platform will automatically create a visual report with the necessary parameters, available in the form of dashboards.
Calltouch Service
Source: shutterstock.com
The only drawback of Calltouch is that it is paid. The minimum package with the ability to use all functions costs from 990 rubles. However, with a subscription, a marketer gets access to a powerful resource that allows you to create a full-fledged sales funnel, manage advertising campaigns, analyze all costs, visualize analytical data and much more.
Adobe Analytics
The service created by the famous developer Adobe is an analytical tool that helps analyze the behavior of visitors to a web resource. The resource is not suitable for all users. It is intended specifically for business. With Adobe Analytics, you can analyze traffic features and user behavioral characteristics, as well as use Big Data and machine learning methods. In addition, this tool allows you to create a variety of reports in accordance with user requirements.
The creators of the service emphasize increasing ROI when using Adobe Analytics and applying the data obtained from it. In addition, in the field of web analytics, high-speed processing of large arrays of information, detailing at all levels, advanced segmentation settings and other functions are provided.
To access the service, you can request a demo version or include it in the Adobe Marketing Cloud or Adobe Creative Cloud package. The price is set according to business needs.
Clicky
In fact, Clicky allows you to collect the same data as Google Analytics or Yandex.Metrica. However, more attention is paid to the speed of report generation. While other services may process data with a delay of several hours or days, Clicky allows you to track information in real time.
Among the functions of this resource, it is worth highlighting the analysis of user behavioral characteristics and marketing expenses, a click map, and collecting information on the duration of visits. All this data is presented on dashboards, where it is possible to build a funnel, view history, and adapt viewing on mobile devices.
The main drawback of the resource is that advanced functionality is available for a paid subscription. Its cost starts from $9.99 per year. Therefore, this solution is more suitable for large companies or online media. The operating principle is well demonstrated in the demo version, which allows you to determine whether this resource is right for you.
Finteza
Today, automated solutions are available that greatly simplify the process of collecting and analyzing data. Here are some examples of these tools.
Yandex.Metrica
This is one of the most common, well-known and accessible analytical tools, with a wide range of data on user actions on the site. To activate it, it is enough to install the corresponding counter code on the site, after which the automatic collection of information and the formation of statistics will begin.
Marketers are given the opportunity to track employment data paqckage visit sources, user behavior, analyze the effectiveness of advertising campaigns, study popular consumer requests, and also compile various types of reports. For a more detailed study of advertising activity, you can integrate Yandex.Direct or use UTM tags.
The tool is ideal for beginners working with websites in the Russian Internet, as well as in cases where analysis of data collected using other Yandex services is required.
Google Analytics
Google Analytics – looks like a more advanced and global resource for collecting statistics on online platforms. It is attractive that it is a free platform. Without experience working with it, you will have to put in a lot of effort to understand all its features.
The advantages of Google Analytics include integration with Google Ads, as well as the ability to generate reports on more than 140 parameters. Most data, including gender, age, and even the date of the last visit, are recorded automatically after enabling "signals" and collecting information from them. This function can be compared with counters in Yandex Metrica. The user has the ability to independently select the range of data collected. Note that in cases of processing large arrays of data, the resource automatically applies sampling.
Calltouch
Calltouch is a well-known resource for end-to-end analytics, advertising campaign management and call tracking. Here you can integrate data from various advertising platforms, CRM systems and other marketing tools. Then the platform will automatically create a visual report with the necessary parameters, available in the form of dashboards.
Calltouch Service
Source: shutterstock.com
The only drawback of Calltouch is that it is paid. The minimum package with the ability to use all functions costs from 990 rubles. However, with a subscription, a marketer gets access to a powerful resource that allows you to create a full-fledged sales funnel, manage advertising campaigns, analyze all costs, visualize analytical data and much more.
Adobe Analytics
The service created by the famous developer Adobe is an analytical tool that helps analyze the behavior of visitors to a web resource. The resource is not suitable for all users. It is intended specifically for business. With Adobe Analytics, you can analyze traffic features and user behavioral characteristics, as well as use Big Data and machine learning methods. In addition, this tool allows you to create a variety of reports in accordance with user requirements.
The creators of the service emphasize increasing ROI when using Adobe Analytics and applying the data obtained from it. In addition, in the field of web analytics, high-speed processing of large arrays of information, detailing at all levels, advanced segmentation settings and other functions are provided.
To access the service, you can request a demo version or include it in the Adobe Marketing Cloud or Adobe Creative Cloud package. The price is set according to business needs.
Clicky
In fact, Clicky allows you to collect the same data as Google Analytics or Yandex.Metrica. However, more attention is paid to the speed of report generation. While other services may process data with a delay of several hours or days, Clicky allows you to track information in real time.
Among the functions of this resource, it is worth highlighting the analysis of user behavioral characteristics and marketing expenses, a click map, and collecting information on the duration of visits. All this data is presented on dashboards, where it is possible to build a funnel, view history, and adapt viewing on mobile devices.
The main drawback of the resource is that advanced functionality is available for a paid subscription. Its cost starts from $9.99 per year. Therefore, this solution is more suitable for large companies or online media. The operating principle is well demonstrated in the demo version, which allows you to determine whether this resource is right for you.
Finteza