What is it all about? Marketing is a key element of any business's success. However, as in any other area, the effectiveness of marketing efforts must be evaluated and measured.
How to check? When hiring a marketer or evaluating the work of a full-time specialist, you should have a clear understanding of what exactly you need to look at. We suggest evaluating the work of your marketer in five key areas.
Your marketer knows how to count and analyze
The evaluation of a marketer's work should be based on specific indicators and achievements that are directly related to business goals. What exactly should a marketer be able to calculate:
ROI (Return on Investment)
One of the most important indicators of the physician data package effectiveness of marketing efforts. ROI allows you to determine how much money each investment in marketing activity brings. In other words, how much profit each ruble invested in marketing brings.
Conversion Funnel
Conversion funnel analysis allows you to determine the effectiveness of a marketer’s work at each stage of interaction with a client – from the first contact to making a purchase.
Metrics for evaluating a marketer
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LTV (Lifetime Value)
LTV shows the total profit from a customer over the entire period of their interaction with the company. High LTV means that customers stay with the company for a long time and bring in stable income.
CPA (Cost Per Acquisition)
CPA shows how much it costs a company to attract one new customer on average. This indicator helps evaluate the effectiveness of customer acquisition strategies.
These are the most important indicators that a marketer operates with. Without calculating them, it is impossible to manage a business and determine the effectiveness of investments in advertising.
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A marketer understands different promotion channels
And not just use them in a random order because they exist.
A marketer must understand the essence of working with different advertising channels. And the essence is simple: to get as many clients as possible at a minimum price. The need to use a particular channel must be justified, and its effectiveness must be supported by figures.
A marketer must have a clearly defined sales and promotion strategy, because what works for one area of business may not work in yours.
Knowing and effectively using promotion channels means:
Budget optimization. Understanding how promotion channels work allows a specialist to correctly distribute the marketing budget. Different channels have different costs and ways of interacting with the audience.
Timely adaptation to changes. New communication channels appear, and understanding them and the ability to integrate them into the overall promotion strategy helps to achieve high-quality results faster.
Attracting the target audience. Different channels attract different audiences. Using the right communication channels in their work, a marketer will be able to attract more potential clients and wisely allocate resources to create targeted and effective marketing campaigns.
If a marketer does not understand the choice of channels and uses