How contextual and targeted advertising helps in promoting startups: real cases
Posted: Sat Jan 18, 2025 6:58 am
Startups are faced with the need to make a name for themselves and attract customers in a highly competitive environment. Contextual and targeted advertising come to their aid in this, allowing them to precisely influence a potential audience. Let's consider how these types of advertising can be used to promote startups using specific examples.
1. Contextual advertising and its possibilities for startups
Basics of contextual advertising
Contextual advertising is ads that are shown to users in accordance with their search queries or online behavior. This type of advertising is especially effective for startups, as it allows you to reach those who are already interested in similar products or services. The main advantage is that payment is charged only for clicks on ads, which allows you to control your budget and analyze the return on advertising.
Using systems like Yandex.Direct and other platforms popular in Russia gives you the chance to customize your advertising campaign as precisely as possible, choosing not only keywords, but also geolocation, display time, audience by interests, and many other parameters.
An example of successful use of contextual advertising by a startup
Let's take an example of a startup from Kazan that provides electric scooter jamaica whatsapp number data rental services. The main objective was to attract the attention of young people interested in active recreation. Solution: launching contextual advertising with an emphasis on queries related to rental and active recreation in Kazan. Result: the number of applications increased threefold in the first month of operation.
Careful keyword analysis, ad tweaking, and landing page optimization resulted in a significant reduction in cost per click and an increase in conversion. What helped the startup here was that they focused on a very narrow audience that was specifically looking for their services.
1. Contextual advertising and its possibilities for startups
Basics of contextual advertising
Contextual advertising is ads that are shown to users in accordance with their search queries or online behavior. This type of advertising is especially effective for startups, as it allows you to reach those who are already interested in similar products or services. The main advantage is that payment is charged only for clicks on ads, which allows you to control your budget and analyze the return on advertising.
Using systems like Yandex.Direct and other platforms popular in Russia gives you the chance to customize your advertising campaign as precisely as possible, choosing not only keywords, but also geolocation, display time, audience by interests, and many other parameters.
An example of successful use of contextual advertising by a startup
Let's take an example of a startup from Kazan that provides electric scooter jamaica whatsapp number data rental services. The main objective was to attract the attention of young people interested in active recreation. Solution: launching contextual advertising with an emphasis on queries related to rental and active recreation in Kazan. Result: the number of applications increased threefold in the first month of operation.
Careful keyword analysis, ad tweaking, and landing page optimization resulted in a significant reduction in cost per click and an increase in conversion. What helped the startup here was that they focused on a very narrow audience that was specifically looking for their services.