The main metrics of the business process are divided into 3 categories - development, activity and monetization. Let's give their characteristics.
Growth indicators
Allows you to estimate the share of consumers familiar with your brand, as well as the rate of growth of their numbers. Expressed by the number of new users of the product.
For example, how many times during the month a game or application was installed, how many new users registered on the site or subscribed to an account on a social network. This immediately leads to a conclusion about business expansion.
If you are an online retailer, growth engineer data package metrics can help you determine what is driving your revenue growth. Analyzing your product’s business metrics can help you understand whether your revenue growth is due to an increase in visitors or to an increase in the value of individual orders while maintaining your current audience.
The size of the site's audience can be found through Yandex.Metrica and Google Analytics, the number of visitors to the company's pages on social networks - through services for assessing the popularity of the brand (YouScan, Brand24, etc.). Data on the number of downloads of a game or application is provided by the Sensor Tower and AppMetrica services.
Activity indicators
They characterize any activity of buyers: how often they open product pages, visit communities, how long they stay on the site.
Activity indicators
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If a community has 10,000 subscribers and an article has been read 2,000 times, then the activity level is 20%.
The activity of social network users can be judged by comments, ratings, links and reposts. To get statistics, you need to go to the community settings, the site admin panel or use services for automatic content posting.
There is a deep correlation between growth and activity indicators. If a brand is extremely unknown, then the audience will also show low activity towards it.
Monetization indicators
They indicate how much the product's sales have increased in the period under review. When choosing indicators, the specifics of the company's activities must be taken into account.
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Business growth and activity metrics
Number of active users
There are different points of view on what kind of user should be considered active. Sometimes the rating does not even indicate what is meant by this concept. Often, any unplanned visit to the site is included here, which leads to a significant increase in the final indicator. One way or another, a strict definition should be introduced for the term "activity".
Monthly growth rate
In most cases, this is the average growth rate per month. However, investors most often look at the Compound Monthly Growth Rate (CMGR = (Last Month / First Month)^(1 / Number of Months) - 1), which is one of the most important business metrics in online businesses.
Monthly growth rate
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The CMGR indicator also allows comparison of the performance of different companies. In other situations, random factors prevent detailed comparison. At the expansion stage of a business, the CMGR value is usually lower than the simple average growth rate.