Short social media videos (TikTok, Instagram Reels, YouTube Shorts)

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A brief expert tip or insight
A behind-the-scenes look at your company
Quick product demo or trailer
Lee recommends excerpting longer pieces of content, such as interviews, speeches, or webinars, into multiple short clips. For example, you could create 15-20 short videos that highlight key insights or memorable moments from a one-hour interview or keynote. This approach allows you to create valuable and relevant content quickly and efficiently.

Pro tip: When creating these short videos, use “highlights”—succinct, memorable statements about your company, leaders, or products to quickly get your point across. These "hot topics" or highlight reels will help you create more effective short-form content and improve marketing communications.