Brand Analytics offers two solutions: BA Express for basic brand mention tracking and the full Brand Analytics option designed to handle larger volumes of data.
BA Express allows you to work with reputational risks by monitoring social media and media mentions in real time, has no fixed subscription fee and determines the cost of work automatically depending on the number of brand mentions. This makes it attractive for smaller companies.
The full version of Brand Analytics is designed to handle more data and offers deeper analysis, including automated sentiment scoring, grouping similar messages, identifying trends and spambot traces, and advanced reporting with filtering capabilities.
For those who can't process new mentions on a daily basis, a trigger system is available to set up alerts for significant fluctuations in brand mentions.
Cribrum
Minimum cost: 50,000 rubles per month.
Testing period: none.
Data sources:
Social networks.
Media.
Blogs/forums.
Television and radio.
Cribrum service for tracking reputational risks
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Content filters:
Sources.
Subject.
Coverage.
Key.
Role.
Geography.
Authors.
Historical data: available for three years.
Teamwork: from one to five accounts depending on the tariff.
Tone rating: present.
Export results: in XLS format.
Automatic responses: none.
Personal manager: provided.
Cribrum is a universal tool in the market usa student data package of social media monitoring and analytics. Despite its multitasking, the service focuses on analytics and forecasting. When using Cribrum, you will be able to automate the process of collecting information about the brand, as well as receive specialized analytical reports from the company's experts.
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Tips for Managing Reputational Risks
Know the regulations
The regulations are an integral part of the company's anti-crisis plan, defining the sequence of actions for both the organization itself and its press service in a crisis situation. They clearly establish priority steps and the order of actions at various stages of crisis management, and also appoint persons responsible for each stage of the process.
Implement and adhere to a code of ethics
A code of ethics is a document that defines the norms and rules of conduct for a company, indicating what is considered acceptable and approved, and what is unacceptable and subject to punishment. It is important to train employees so that they fully understand and adhere to the ethical principles defined in the document.
Protect your data
Ensure data security by implementing a strict security policy and ensuring that employees comply with it. Use modern encryption methods to prevent leaks and unauthorized access, and conduct regular security audits.
Tips for Managing Reputational Risks
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Incorporate reputational risk into strategy and planning
Conduct a vulnerability analysis of your company and identify the most significant threat factors. Organize a brainstorming session to generate potential scenarios that could influence public perception at various levels.
Develop metrics and alerts for each aspect of your reputation to respond to emerging issues in a timely manner.
Find out the expectations of your stakeholders and try to meet them.
If you clearly understand your customers’ needs, you will find it easier to interact with them. Avoid setting unreasonably high expectations by promising services that you cannot provide. This approach may pose reputational risks.
What to do if your reputation is already damaged
Even if your reputation has taken a hit, there are ways to restore it. It is necessary to counteract negativity competently. All actions should take place in an open space, in full view of the audience. The best option would be to entrust this work to professionals so as not to cause even more damage.
The most common method of restoring reputation is to issue a public apology. They are used frequently, but they do not work positively in all situations. Sometimes, public apologies can only worsen the situation, and with it, the business reputation.
How to restore a company's reputation
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Effective methods for restoring business reputation can be:
Elimination of the shortcomings that caused the emergence of negativity.
Depending on the situation, restarting the advertising campaign or, on the contrary, creating public silence.
Spreading positive information.
Additionally, slander and fake negativity should be removed, including information spread by people who are not actual affected clients.
Reputation repair steps after damage must be tailored to the individual. A failed advertising campaign and a negative customer experience are fundamentally different problems that require unique solutions. Reputation repair is best handled by experienced, trained professionals.