SEO Chronicles | Content Marketing

[shammis606]

Identify which interesting content did not generate the expected visits and why
Modernize content by presenting it in new and attractive formats
The magic of “the second part”
Featured Posts Plugin
Producing “content packs”
Social media and its current importance
Share :
Repurposing blog content is useful for a number of purposes. Promoting that valuable information you've created previously can attract more visitors and reach a wider audience. However, it's not about recycling old posts indiscriminately: you need to apply some techniques with enough creativity to get better results than the first time, as detailed below.

Identify which interesting content did not generate the expected visits and why
Finding out which content generated the least interest is the first step to repurposing it. Next, you'll need to answer the following questions:

– Did they have an interesting and eye-catching title? Or, on the contrary, did the headline not invite the reader to discover the rest?

– Did they have all the necessary SEO elements?

– Were there any context, grammar or spelling errors?

If such content has any of the above flaws, then it deserves to be philippines b2b leads updated. Therefore, missing elements must be added, others corrected, and this new information must be linked to social networks so that the public can discover it again.

Repurpose your blog content

Modernize content by presenting it in new and attractive formats
Although the information created for a blog is mainly composed of text and images, it is advisable to update old content and present it in new formats:

-Infographics that summarize the main idea of ​​some interesting articles previously published.

- Entertaining and entertaining podcasts about some relevant topics and adding something not previously published.

-Short videos with links to old content, in which the respective topics are graphically developed.

-Companies that invest substantially in new technologies can afford to create virtual reality video or augmented reality applications related to the company's niche, which will capture the attention of millennials in particular.



The magic of “the second part”
If it works in film, it can also work in content marketing: it involves creating a second or even a third part of some topics.

If last year you published a post like “10 tips for creating content for social media,” the next part can be titled “Creating content for Facebook, step by step.” Then, you can create content for Instagram, YouTube, Twitter, and any other content that is necessary.

But could this technique lead to the creation of duplicate content? Not necessarily, if you follow some rules:

-It is necessary to expand and detail the information in these new entries, presenting new tips for the public, or emphasizing the use of recent technological trends, for example.

-Adding multimedia elements is a must.

-It is also necessary to clarify in the introduction that this is a second part, mentioning the title of the first part with the corresponding hyperlink, so that the reader can easily access it.



Featured Posts Plugin
A practical way to repurpose valuable content without adding anything to it is to add this plugin. This will allow new visitors to discover them immediately and explore information they may not have known about. It is recommended to periodically change the entry in question to give many of them the opportunity to have that exposure.



Producing “content packs”
For example, a fitness, health and similar company has published posts in previous years related to weight loss, muscle gain, diet and nutrition, among others. Now they will select the topics that are directly related to each other and present them to the reader in the form of guides on the main page. So, they would look like this:

Guide 1: Build the body of your dreams

-Tone arms.

-Increase biceps.

-Exercise for legs and calves.

-How to exercise the abdomen.

Guide 2: The nutrition that every athlete requires

-High protein diets.

-How to select the best carbohydrate sources.

-Why are fats important in daily nutrition?

The options, as you can see, are very varied. Previously, each of these topics was presented separately and on different dates. By grouping them in this way, the content looks much more attractive, is very useful for the reader and therefore can generate many more visits and links on social networks.



Social media and its current importance
Social media is essential for promoting all types of content. The technique for linking to old posts includes the following:

-Quote a paragraph from them on Facebook and then the corresponding link.

- Eye-catching headlines on Twitter.

-Very short YouTube videos that invite you to discover the corresponding topics. The link to each URL will be added at the bottom, along with the information data.



Repurposing content requires imagination and extra work. However, this is a very rewarding task, as it allows you to reach a new audience, modernizes existing information, and will also generate abundant traffic to the blog from different media.