Curious about how to use artificial intelligence?

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However, Cathy also stressed that just because AI can automate tasks doesn't mean it should completely replace human input. For example, while AI writing tools like ChatGPT can generate content quickly and easily, Cathy and her team prefer to write blog posts manually. They believe that their unique voices, experiences, and perspectives make their content valuable to their audiences, and that overreliance on AI-generated content can undermine that value.

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To find the right balance, Cathy recommends using AI to assist with specific tasks within a larger process, rather than trying to automate the entire process from start to finish. For example, AI can generate ideas, outlines, or drafts that are then refined and enhanced by human writers. Likewise, AI can analyze data and provide insights that inform human decision-making rather than autonomous decision-making.