Source: VWO Engage
The same survey revealed that the average push reaction rate is 5-10%, which may not seem high at first. But think of it this way – each notification brings in 1-2 users out of 20. With several noti telegram database fications a day, you’ll see a noticeable increase in click-through rates and conversions by only optimizing one mobile channel.
Here is how to send a push notification in a way that benefits your business’s bottom line.
Do More With Less
The best way to pique users’ interest is to write short-form content with trigger words. Here is the kind of language that will get users excited:
Don’t miss
Exclusive
Today
Win
Celebrate
Enjoy
Of course, you won’t be able to go beyond a limit on the number of characters. But perhaps it’s not worth extending your message up to the limit.
Сreate an Omnichannel Experience
Integrate your push notification strategy into a broader marketing strategy. This means being consistent and omnipresent in push notifications, social media alerts, text messages, email promotions, and even your offline channels like leaflets and store banners.
Personalize
For a notification strategy, the most helpful way to segment your users is by purchase and usage frequency. And depending on which category a user falls into – heavy, medium, light, or interested – they will receive a different message in their push.
Behavioral segmentation can help to identify your dormant customers. Our experience shows that you can return from 20% to 55% of inactive customers by correctly configuring reactivation triggers.