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Sponsored messages through Facebook Messenger
Messages replying to comments
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Facebook Messenger ads have proven that this social network is an excellent platform for generating leads, traffic, and sales. This type of advertising will be increasingly used by various companies to boost their profits, definitely. But how to use them for different commercial purposes?

Target Ads
The Digital Marketer website calls these ads that open a north korea b2b leads window when you click on them, instead of redirecting the reader to a specific URL. Therefore, this type of advertising perfectly shows how to promote a product through Facebook Messenger, which has evolved from being a simple chat box to generating a lot of profit for any company.

These ads are ideal for the following:

-Offer a new option to an undecided customer. For example, prospects who visit the website but do not purchase any product will find highly attractive target ads that invite them to ask questions and resolve all their doubts in order to make a good decision.

In this way, a computer company, for example, will design an advertisement for its visitors with a message such as: “What fixed and mobile equipment solutions are you looking for for your business?” and then invite them to send a message to the representative on duty.

– At the discovery stage . Many customers probably arrive at your site without even knowing what your offer is about. For those who have never heard of your brand, it’s best to start a conversation using targeted ads.

For example, a new streaming company will design an ad that asks the reader: “When was the last time you enjoyed classic movies in good company?” If the visitor clicks on the ad, an interactive process will begin that will lead them to discover the brand’s extensive film catalog, the benefits it offers compared to the competition, and therefore they will seriously consider subscribing.

As you can see, these Facebook Messenger ads are great for guiding leads through the purchasing process and gaining their trust by providing useful information.

Learn how to use Facebook Messenger Ads for your business

Sponsored messages through Facebook Messenger
This type of advertisement reaches the prospect exactly as if a friend were sending him a message. Obviously, it is a rich and detailed commercial advertisement that will inform him about promotions, discounts and news that interest him.

Read this way, it may seem like an invasive and even annoying type of advertisement. However, this is not the case, since Facebook has specific rules for creating this type of advertising:

-They will only be sent to those leads who have previously communicated with the company via Facebook Messenger.

-They are available for advertising campaigns on and off this social network, as well as for conversions on the advertiser's website.

An important aspect to note is that Facebook charges for total impressions, whether the customer has opened the ad window or not. To avoid spending too much on this, an application like ManyChat helps you build a subscriber list based on your communication history with the company for as little as $10 a month, so your message will be sent to exactly those customers who are sure to read it.



Messages replying to comments
Specifically, speaking of a tool like ManyChat and similar, these offer the possibility of sending automatic personalized messages to each person who makes a comment on the Facebook page. In order for this to work efficiently and yield the expected effects in each campaign, you have to pay attention to the following:

-The exact response time for each prospect who comments will be defined.

-The information offered through the message must be of quality and useful, without exception. Examples include free digital products, discounts on a future purchase, guides on a specific product, links to events and broadcasts, as well as any other content that really helps them and convinces them to become part of the company's clientele.



In summary
Facebook Messenger ads demonstrate the evolution that instant messaging has undergone in recent years. The forms of communication have transformed the way Internet users have contact with each other, but they are also an important part of many companies' current business strategies. Therefore, it is important to study the advantages of chatbots and use them to generate sufficient conversions.