You probably don’t have
Posted: Sun Dec 22, 2024 4:42 am
In a nutshell, it’s when a brand collaborates with an influencer, celebrity or industry leader on social media to endorse or sponsor a product or service.
The statistics speak for themselves as to how powerful it can be, with nearly half of consumers depending on influencers for recommendations. The real benefit of an influencer is when the collaboration makes sense to email marketing lists australia San audience or even better, takes people by surprise to drive engagement.
A campaign that took people by surprise was the collaboration between actor Michael Cera and skincare brand CeraVe. In the lead up to the Superbowl, ad agency WPP spent a month spreading a conspiracy theory that CeraVe was developed by the actor.
This theory was helped along by seeding 450 influencers, such as beauty gurus and TikTok dermatologists with PR boxes from ‘Michael’.
The next step of the campaign was for CeraVe to deny the claims – including a NY Times piece – that created a huge buzz and grabbed media headlines. This campaign saw 32 billion earned impressions, 300 million influencer impressions, and a 25% increase in sales.
the budget for a celebrity of that level, but micro-influencers can be a great way to promote your brand without a huge budget.
Influencer marketing also includes native advertising (sponsored content/advertorial) or digital PR , so bear that in mind when devising your influencer marketing strategy.
Email Marketing
The statistics speak for themselves as to how powerful it can be, with nearly half of consumers depending on influencers for recommendations. The real benefit of an influencer is when the collaboration makes sense to email marketing lists australia San audience or even better, takes people by surprise to drive engagement.
A campaign that took people by surprise was the collaboration between actor Michael Cera and skincare brand CeraVe. In the lead up to the Superbowl, ad agency WPP spent a month spreading a conspiracy theory that CeraVe was developed by the actor.
This theory was helped along by seeding 450 influencers, such as beauty gurus and TikTok dermatologists with PR boxes from ‘Michael’.
The next step of the campaign was for CeraVe to deny the claims – including a NY Times piece – that created a huge buzz and grabbed media headlines. This campaign saw 32 billion earned impressions, 300 million influencer impressions, and a 25% increase in sales.
the budget for a celebrity of that level, but micro-influencers can be a great way to promote your brand without a huge budget.
Influencer marketing also includes native advertising (sponsored content/advertorial) or digital PR , so bear that in mind when devising your influencer marketing strategy.
Email Marketing