Today’s popular trends in short videos

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"The number one statistic and analysis they look at is consumption rate. They look at what percentage of any particular piece of content is consumed by people as they browse your page and view the cayman islands email list content," explains content strategist Eden Hazan. In other words, the algorithm cares about how much of your video people watched, whether they watched it until the end, and whether they watched it multiple times.

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Video gives you more ways to grab people’s attention and keep them watching. With video, you can do interesting things with visuals, add pops of music, use sound effects, and use eye contact and body language. These elements can help you create content people want to watch from start to finish. This sends a positive signal to the algorithm, helping more people discover your content.

“Content has always been king, but now video content is king,” Eden said.

To make your Instagram Reels stand out, consider these key elements:

Hook: Having a strong hook at the beginning of your Instagram reel is crucial. With attention spans at an all-time low, you need to give your audience a reason to stop scrolling within the first few seconds. For example, let's say you're making a cooking video. Instead of starting with the ingredients, like the cheese in a grilled cheese sandwich, you might start with a close-up of the finished dish. This immediately grabs people's attention and makes them want to watch the entire video to see how it's made.