Place the new X in context
Posted: Sun Dec 22, 2024 4:26 am
Scale your activity.
Huge brands have more to lose by going “all-in” on a new platform. However, if a new version of X advertising offers your brand attractive Return on Ad Spend, maximize the opportunity before everyone else usa mobile db joins in.
Analyze the tracking and attribution methodologies X uses. Does the platform contribute meaningfully to your customer’s purchase journey? How does X combine with other advertising channels to meet your objectives?
Scenario 3: X charts an altogether different path
In this scenario, X becomes a super-app that contains everything from payments to ride-hailing (for Tesla, no doubt). Musk essentially relaunches the company as a Western version of China’s hugely popular WeChat. In China, WeChat hosts thousands of mini-apps and games and it takes a cut of all transactions that happen within the platform.
Meta is going through a similar transition as it tries to prepare for the next era of social networking. It wants to bring Facebook, Instagram, and WhatsApp together into one advertising channel for brands. As part of this future land-grab, Meta is investing billions in its metaverse plans.
X's route to super-app status would look rather different. It would seek to incorporate the core components of our everyday, digital lives. That would typically mean starting with payments, and we should not forget that X founder Jack Dorsey now works at the payments company Block. If X could get this part right, it could entice developers to build mini-apps for the platform.
Huge brands have more to lose by going “all-in” on a new platform. However, if a new version of X advertising offers your brand attractive Return on Ad Spend, maximize the opportunity before everyone else usa mobile db joins in.
Analyze the tracking and attribution methodologies X uses. Does the platform contribute meaningfully to your customer’s purchase journey? How does X combine with other advertising channels to meet your objectives?
Scenario 3: X charts an altogether different path
In this scenario, X becomes a super-app that contains everything from payments to ride-hailing (for Tesla, no doubt). Musk essentially relaunches the company as a Western version of China’s hugely popular WeChat. In China, WeChat hosts thousands of mini-apps and games and it takes a cut of all transactions that happen within the platform.
Meta is going through a similar transition as it tries to prepare for the next era of social networking. It wants to bring Facebook, Instagram, and WhatsApp together into one advertising channel for brands. As part of this future land-grab, Meta is investing billions in its metaverse plans.
X's route to super-app status would look rather different. It would seek to incorporate the core components of our everyday, digital lives. That would typically mean starting with payments, and we should not forget that X founder Jack Dorsey now works at the payments company Block. If X could get this part right, it could entice developers to build mini-apps for the platform.