Men and women aged 25-44
Posted: Sun Dec 22, 2024 4:18 am
Use this data to understand who you can potentially reach and how. And adapt your SEO italy mobile number example strategy accordingly.
If you're trying to compete with Olive Garden, you might want to focus primarily on:
Families of three to four people
People with low or medium income levels
Full-time employees
Improve page experience
with the Site Audit Tool
Try it for free →
ADS illustration
2. Target the right keywords
For restaurants, relevant keywords are specific words or phrases that potential customers might use to search for businesses like yours. Or closely related topics.
These search terms can be related to your restaurant name, location, cuisine type, and unique selling points.
For example:
"the best italian restaurant in the center"
"gluten free menu options"
"family cafes near me"
Identifying and optimizing these types of keywords can help your restaurant appear in search results when people search for places to eat that match what you offer.
One way to find these keywords is to look at your competitors. This will show you the keywords that are already driving traffic to restaurant websites like yours.
Let's imagine you run a pizzeria.
Go to Semrush's Organic Research tool and enter a competitor's domain, choose a location, and click " Search ."
Organic Research Tool with "pizzahut.com" in the search field and an arrow pointing to the "Search" button.
You'll see insights into your competitors' organic performance, including estimated monthly traffic (visitors) and the number of keywords they rank for.
And go to the " Positions " tab.
Organic Research tool overview screen with an arrow pointing to the "Positions" tab.
This page shows you all the keywords your competitor is ranking for. But not all of them are relevant to your business. And some of them are branded (i.e. they include your competitor's name or the names of their exclusive offers).
Then, click on “ Advanced Filters ” and set the “Exclude”, “Keyword Type” and “Branded” fields.
Then click " Apply ".
Next, click on the " KD " filter and enter a custom range from 0-49 to display only keywords with a difficulty rating of possible or easier. And click " Apply ".
Organic Research Tool with the "KD" filter dropdown open and the "Custom Range" set between 0 and 49.
Now you'll see keywords that might make sense to target. Like "national pepperoni pizza day deals" and "gluten free pizza near me."
Organic research tool with the keywords “national pepperoni pizza day deals” and “gluten free pizza near me” highlighted.
Do the same with other competitors. And make a list of keywords to target with your SEO efforts.
Then, use these keywords naturally in relevant places on your website. Including:
The URLs of your pages
Your title tags (the HTML that indicates the title of a page)
Page headers and body text
Analyze the Competitor Rankings
with the Organic Research Tool
Try it for free →
ADS illustration
3. Create a business profile on Google
A Google Business Profile (GBP) is a free business listing tool that Google uses to understand what your business offers and to display information about your restaurant in search results.
It can display information such as your:
Name of the restaurant
Location
Opening hours
Menu
Ratings
Photo
And it can appear when people search for your restaurant or restaurants like yours on Google.
So:
Google Business Profile of "Pizza Hut" displayed in Google SERPs.
Optimizing your Google Business Profile makes it easier for potential customers to find your restaurant, access important information, and even read reviews.
If you don't have one yet, use our Google Business Profile guide to set one up. Then, follow these steps to optimize it:
Optimize for target keywords
Incorporate the keywords you identified in the previous step into your Google Business Profile description to make it clear to users and search engines what your business does.
But do it in a natural way. So it doesn't look like spam.
If you're trying to compete with Olive Garden, you might want to focus primarily on:
Families of three to four people
People with low or medium income levels
Full-time employees
Improve page experience
with the Site Audit Tool
Try it for free →
ADS illustration
2. Target the right keywords
For restaurants, relevant keywords are specific words or phrases that potential customers might use to search for businesses like yours. Or closely related topics.
These search terms can be related to your restaurant name, location, cuisine type, and unique selling points.
For example:
"the best italian restaurant in the center"
"gluten free menu options"
"family cafes near me"
Identifying and optimizing these types of keywords can help your restaurant appear in search results when people search for places to eat that match what you offer.
One way to find these keywords is to look at your competitors. This will show you the keywords that are already driving traffic to restaurant websites like yours.
Let's imagine you run a pizzeria.
Go to Semrush's Organic Research tool and enter a competitor's domain, choose a location, and click " Search ."
Organic Research Tool with "pizzahut.com" in the search field and an arrow pointing to the "Search" button.
You'll see insights into your competitors' organic performance, including estimated monthly traffic (visitors) and the number of keywords they rank for.
And go to the " Positions " tab.
Organic Research tool overview screen with an arrow pointing to the "Positions" tab.
This page shows you all the keywords your competitor is ranking for. But not all of them are relevant to your business. And some of them are branded (i.e. they include your competitor's name or the names of their exclusive offers).
Then, click on “ Advanced Filters ” and set the “Exclude”, “Keyword Type” and “Branded” fields.
Then click " Apply ".
Next, click on the " KD " filter and enter a custom range from 0-49 to display only keywords with a difficulty rating of possible or easier. And click " Apply ".
Organic Research Tool with the "KD" filter dropdown open and the "Custom Range" set between 0 and 49.
Now you'll see keywords that might make sense to target. Like "national pepperoni pizza day deals" and "gluten free pizza near me."
Organic research tool with the keywords “national pepperoni pizza day deals” and “gluten free pizza near me” highlighted.
Do the same with other competitors. And make a list of keywords to target with your SEO efforts.
Then, use these keywords naturally in relevant places on your website. Including:
The URLs of your pages
Your title tags (the HTML that indicates the title of a page)
Page headers and body text
Analyze the Competitor Rankings
with the Organic Research Tool
Try it for free →
ADS illustration
3. Create a business profile on Google
A Google Business Profile (GBP) is a free business listing tool that Google uses to understand what your business offers and to display information about your restaurant in search results.
It can display information such as your:
Name of the restaurant
Location
Opening hours
Menu
Ratings
Photo
And it can appear when people search for your restaurant or restaurants like yours on Google.
So:
Google Business Profile of "Pizza Hut" displayed in Google SERPs.
Optimizing your Google Business Profile makes it easier for potential customers to find your restaurant, access important information, and even read reviews.
If you don't have one yet, use our Google Business Profile guide to set one up. Then, follow these steps to optimize it:
Optimize for target keywords
Incorporate the keywords you identified in the previous step into your Google Business Profile description to make it clear to users and search engines what your business does.
But do it in a natural way. So it doesn't look like spam.