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Experience with CRM: 5 improvements it can bring to developers and customers

Posted: Sun Dec 22, 2024 4:17 am
by bithee975
When we talk about the experience with real estate CRM, we can talk from two main points of view: the customer's experience and the experience of those who manage the sale of the property.

Talking to some real estate agents, for example, we understand how a CRM helps sales professionals. Many of them talk about the difficulty in managing many contacts. A problem that a system that organizes this large flow of contacts can easily solve.

The possibility of advertising in a simple way on real estate portals or free email lists uk networks, for example, results in a larger list of people interested in your product. But this is only the first stage of the sales process. In addition to this, there is a long sales journey that needs to include the experience of both the buyer and the seller.

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There are many benefits perceived with the use of real estate software and I intend to talk about the experience with CRM from these two points of view throughout this article.

Summary

Experience with CRM for companies
CRM Experience for Customers
5 improvements from the CRM experience
1. Data storage for decision making
2. Organization of the purchasing journey into stages
3. Sales predictability
4. Time optimization
5. Audience segmentation and identification of new business opportunities
What have you learned so far?
Do you already know CV CRM?
Experience with CRM for companies
Experience with CRM: illustration of several graphic icons, cloud, heart, attendant, etc., around a notebook. CRM acronym highlighted.
CRM is the acronym for Customer Relationship Management and refers to customer relationship management systems. One of the premises of CRM is to have the customer as the focus, guiding the activities and decision-making within the company. But it is important to think about the benefits of the experience with the customer on both sides: seller and buyer.

Many companies already understand how the use of CRM impacts results. According to the Panorama de Software em Imobiliárias (PSI), conducted by CUPOLA Pesquisa, 80% of the real estate agencies that participated in the survey already use a CRM or ERP and more than 90% of companies consider these systems essential for their operations.

In general, the main points of improvement for companies, with the use of a CRM, are the optimization of processes, greater control of sales and, consequently, increased profits.

We have noticed that most developers who start using a real estate CRM have one thing in common: capturing and managing leads. And, of course, this extends to other sales professionals in the company, including brokers. As I said above, there are a lot of contacts to manage and it is very easy that, without a system, many of them end up crossing paths with your competitors.