2. Clean and update the NAP

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For your website to have good Local SEO Management, it is also important to update the NAP (Name, Address, Phone), which consists of three pieces of information: name, address and phone number.

If it's outdated or inconsistent, how will future customers be able to contact you?

Having complete information makes it more likely that they will be able to discover your product/service digitally, even more so in the current times when it is difficult for people to be walking the streets due to the pandemic.

Also, choose a strategic section within your website to make it quick and easy to find this data.

3. Keep Google My Business in mind
Google My Business is one of the best tools you have at hand in your intention to make your clients “your neighbors.”

The reason is that it is important for Google to know if your business is authentic. By creating an account, it is possible to position your store in the sidebar space of local searches.

Don't forget to encourage your customers to leave comments and reviews, and always reply specifying your location.

4. Link your social profiles and interact
Does your company have social networks like Facebook, Instagram and/or Twitter?

Then, share that information. That way, whoever comes to your website because you did a good Local SEO, will also be able to discover more about your products/services through these platforms.

Social media is an excellent tool for connecting with your users, beyond selling to them.

Interact with them and show them that you care about their opinion!

5. Create a content strategy
You already know: content is king. But without a content strategy, all the work accomplished in SEO is diluted.

Check what content your audience is most interested in in Google Analytics, and use Google Trends to learn about trends in your industry.

The reason is that many people are concerned about having generalized industry content, but to achieve successful Local SEO you also have to look at the micro.

Create content that addresses the needs of your local audience, provide advice for potential customers, phone number germany and even news or relevant information about your product/service.

6. Include external links
For SEO, both internal and external links are essential when it comes to positioning a website above its competition.

In the case of external links, they provide information to search engines to demonstrate that your content is relevant to them, improving the authority of your domain or your site.

If you want to take it to the next level, create alliances with experts or content creators to collaborate together.

With all these Local SEO tricks, all you have to do is be patient and wait for your efforts to bear fruit.

And always continue to improve for the benefit of your customers and future sales!