Rebranding of the company's corporate identity
Posted: Sun Jan 12, 2025 6:21 am
The corporate style of the company requires constant development and improvement. That is why regular rebranding is an important step.
It is a process of brand adaptation to changes in the market environment and consumer preferences. During rebranding, not only the ideology and positioning of the brand can change, but also its perception in the market.
The main goal is to prolong the relevance and viability of the company or its product. This process is applicable to both large corporations and small businesses.
The reasons for rebranding can be varied:
Outdated visual style and brand communication, which can lead to a decrease in audience loyalty.
Rebranding may also be necessary wuhan phone data if a company has updated a product, recipe or production technology.
Changes in distribution channels or customer interaction formats, as well as changes in the portrait of the target audience - its values, interests, habits or demographic characteristics - can also be a reason for this procedure.
Expansion of a company into new geographic or cultural markets, updating of the range of goods or services, as well as the emergence of new market trends.
Deterioration of brand reputation.
Legal risks arose, such as name disputes with another company.
Strong competitors have emerged.
There was a change in the company's ownership or a change in business strategy, as happened, for example, with McDonald's and Vkusno - Period.
Rebranding is not a frequent procedure, as it requires significant costs. It is usually carried out only when business results do not satisfy the management or when there are major changes in the company, its products or services.
For example, the Yandex.Taxi app was renamed to Yandex.Go, because in addition to calling a taxi, it now included functions for public transport schedules, food delivery, and calling couriers.
A great example of a successful rebranding is Starbucks, which simplified and updated its logo, making it more recognizable and helping to attract new customers. Google also changed its corporate design, making it more minimalist and modern, which emphasized the innovative nature of the company and strengthened its image.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently asked questions about corporate identity
Now you know why a company needs a corporate style. In a saturated market, where a good product or professional service is no longer enough, corporate design becomes a key element of business development.
Are company identity and corporate style the same thing?
Corporate identity and corporate style are not identical concepts. The former covers only the visual elements of a brand, such as the logo, color palette, and typography. The latter has a broader front and affects all five senses.
Identity includes not only visual components, but also sounds, smells, textures and even taste sensations. Thus, it can be said that corporate identity is an integral part of identity, focused exclusively on visual perception.
How does a comp
It is a process of brand adaptation to changes in the market environment and consumer preferences. During rebranding, not only the ideology and positioning of the brand can change, but also its perception in the market.
The main goal is to prolong the relevance and viability of the company or its product. This process is applicable to both large corporations and small businesses.
The reasons for rebranding can be varied:
Outdated visual style and brand communication, which can lead to a decrease in audience loyalty.
Rebranding may also be necessary wuhan phone data if a company has updated a product, recipe or production technology.
Changes in distribution channels or customer interaction formats, as well as changes in the portrait of the target audience - its values, interests, habits or demographic characteristics - can also be a reason for this procedure.
Expansion of a company into new geographic or cultural markets, updating of the range of goods or services, as well as the emergence of new market trends.
Deterioration of brand reputation.
Legal risks arose, such as name disputes with another company.
Strong competitors have emerged.
There was a change in the company's ownership or a change in business strategy, as happened, for example, with McDonald's and Vkusno - Period.
Rebranding is not a frequent procedure, as it requires significant costs. It is usually carried out only when business results do not satisfy the management or when there are major changes in the company, its products or services.
For example, the Yandex.Taxi app was renamed to Yandex.Go, because in addition to calling a taxi, it now included functions for public transport schedules, food delivery, and calling couriers.
A great example of a successful rebranding is Starbucks, which simplified and updated its logo, making it more recognizable and helping to attract new customers. Google also changed its corporate design, making it more minimalist and modern, which emphasized the innovative nature of the company and strengthened its image.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently asked questions about corporate identity
Now you know why a company needs a corporate style. In a saturated market, where a good product or professional service is no longer enough, corporate design becomes a key element of business development.
Are company identity and corporate style the same thing?
Corporate identity and corporate style are not identical concepts. The former covers only the visual elements of a brand, such as the logo, color palette, and typography. The latter has a broader front and affects all five senses.
Identity includes not only visual components, but also sounds, smells, textures and even taste sensations. Thus, it can be said that corporate identity is an integral part of identity, focused exclusively on visual perception.
How does a comp