What is MAU? This is the number of unique people that access your app in 30 days. You might get this figure by selecting a particular month and counting the number of unique users who showed increased activity throughout that time. Similarly to the daily active user procedure, you might determine the average number for each month. You just nee iranian whatsapp d to add all the unique users for every month. Then split that amount by 12, which stands for all months in a year.
Visualize the results
Once the necessary information is collected, it's time to put it into visuals. With the help of various infographics, you can observe current trends and drive the right marketing solutions. You can visualize your results with:
Single Value charts
Line charts
To understand how user behaviors change throughout a year, you can create a line graph and compare monthly metrics over that period. One more way is to visualize your monthly active users' growth or decline over time by creating line graphs containing data from multiple years. You can pinpoint the elements that lead to higher user engagement by examining your statistics.
Knowing your company objectives influence your user rates and contributes to more far-reaching and well-informed decisions. For instance, if your marketing campaign proved successful this year, why not employ one the next one? Likewise, if you discover your average monthly active user count is below usual, try looking into the causes of the drop and try different plans for dealing with it.
Useful Tools to Track and Analyze Active Users
Google Analytics
The most widely used tool for doing analytical research is Google Analytics. It offers factual info on the visitors to your site, including sessions, pageviews, churn rates, the time spent on a page, and other statistics which provide businesses with valuable insights about user activity. For streamlined data integration and reporting, the Google Analytics 4 connector enables businesses to connect their analytics data to various platforms seamlessly.
Google Search Console
Publishing companies and search marketing specialists may track their site's general performance concerning Google search using Google Search Console — a free online tool offered by Google. It provides the information required to track website performance and raise search ranks. Google can also inform via Search Console when it finds security flaws or when a human action penalty has been applied.
Statcounter
Website analytics provider Statcounter site traffic information and tracks how many users were acquired during a set time. Statcounter allows you to examine site data both via mobile devices and browsers. To ensure a more qualitative analysis, primary features such as traffic analysis, tracking excessive activity, and user behavior are available. All the basic website analytics are depicted on a personalized dashboard. Businesses are free to learn more about the statistics of the site's pages and the whole website to reduce unfavorable patterns and improve efficiency.
Chartbeat
Chartbeat is a simple tool for analyzing content online. It aims at editors, authors, developers, and other professionals who publish content and need to track a comprehensive interaction of customers with it.
Chartbeat's main attributes are:
Real-time statistics
Information on user interaction and page-level traffic for the top 20 most visited page
Statistics for social media channels
Mobile apps
Open Web Analytics
OWA enables businesses to monitor and examine consumer activity across websites and apps. Since the service is open source, you must deploy the most recent version of OWA from GitHub. Both websites and online apps can be connected to Open Web Analytics. Customers can alter the service's user interface and access key site data on a personalized dashboard. The dashboard also displays details on recent visitors, including their browser type, how many pages they went through, and when they visited the site. Apart from the dashboard, you may also monitor a company's profitability, entry or leave rates, and much more.
Ahrefs
Ahrefs is a collection of SEO tools for optimizing content, collecting keywords, and inspecting websites. This is a useful platform for planning website optimization and monitoring the success of promotions. Marketing professionals from Facebook, Adobe, Netflix, and other companies use Ahrefs because it is robust, user-friendly for beginners, and has many fantastic features.