Many touchpoints, two approaches

[nurmohammadkhan]

The multiplication of touchpoints over the years and the constant increase in their importance in marketing strategies has led to the development of different approaches to their use. If initially the only possible approach was the single-channel one , as the communication and sales channel was only one, that is, the physical one, now there are at least two possible alternatives that allow you to make the most of your touchpoints.

The first is the multichannel approach , which involves “implementing a single spain whatsapp resource marketing strategy across multiple channels or platforms, to maximize opportunities to interact with potential customers.”

In this way, the same message is distributed across multiple different channels, so as to reach different audiences who are on different channels and interact with them using different dynamics and platforms , often without distinction between the “real” world and the digital one.

Another type of approach – which also takes its cue from the multichannel one – is the omnichannel one , which differs from the first one due to the transversal integration that is carried out with respect to all channels.

Omnichannel means “the synergic management of the various points of contact and channels of interaction between company and consumer to optimize this consumer experience”. In other words, it is a holistic and all-encompassing approach for the user that provides that the individual channels do not function as separate blocks, but intertwine and communicate with each other in such a way that each experience can start from one touchpoint, continue through another and conclude through a third touchpoint yet different.