The different types of landing pages that exist
Posted: Sat Dec 21, 2024 4:14 am
Imagine if I had you here in front of me right now and asked you:
“ What exactly is a landing page? ”
What would you tell me?
Perhaps the first answer that comes to mind is something like:
“ That’s easy, Mila. A sales page, right? You know, where you present your product or service, and explain its benefits… ”
Aiiiiiiish .
Hot, hot, but not.
The reality is that there are many different chinese malaysia data types of landing pages . And each one fulfills a different role within your sales funnel.
That's what I'm going to explain to you in this post:
The different types of landing pages that exist.
And its purpose.
But it’s almost better if I start from the beginning…
[Types of landing pages] Let's start by defining what is considered a landing page
Let's see.
Technically, a landing page would be any page that a user arrives at after clicking on a link (in fact, landing page means “landing page”).
But that definition seems too generic to me.
That's why I'm changing it for this other one, which is the one we usually use in the world of digital marketing:
A landing page is a page that is optimized (both in terms of text and design) to get the user to perform a specific action.
And that action can be:
A lead magnet is downloaded .
Sign up for an event.
I bought you.
Book a meeting.
Etc.
Furthermore, it is normal for a landing page to be optimized for a single objective.
For example, if you write a landing page to sell one of your info products:
You don't mention any other courses or services you offer (those will have their own separate sales pages).
You also don't include registration forms or pop-ups to capture leads .
There are exceptions to this rule, but the normal thing is this: one landing , one objective.
“ What exactly is a landing page? ”
What would you tell me?
Perhaps the first answer that comes to mind is something like:
“ That’s easy, Mila. A sales page, right? You know, where you present your product or service, and explain its benefits… ”
Aiiiiiiish .
Hot, hot, but not.
The reality is that there are many different chinese malaysia data types of landing pages . And each one fulfills a different role within your sales funnel.
That's what I'm going to explain to you in this post:
The different types of landing pages that exist.
And its purpose.
But it’s almost better if I start from the beginning…
[Types of landing pages] Let's start by defining what is considered a landing page
Let's see.
Technically, a landing page would be any page that a user arrives at after clicking on a link (in fact, landing page means “landing page”).
But that definition seems too generic to me.
That's why I'm changing it for this other one, which is the one we usually use in the world of digital marketing:
A landing page is a page that is optimized (both in terms of text and design) to get the user to perform a specific action.
And that action can be:
A lead magnet is downloaded .
Sign up for an event.
I bought you.
Book a meeting.
Etc.
Furthermore, it is normal for a landing page to be optimized for a single objective.
For example, if you write a landing page to sell one of your info products:
You don't mention any other courses or services you offer (those will have their own separate sales pages).
You also don't include registration forms or pop-ups to capture leads .
There are exceptions to this rule, but the normal thing is this: one landing , one objective.