A concrete case: the collaboration between AXA and Doxee

[nurmohammadkhan]

The interactivity
Data is the basis for knowing your target. Personalization is the way to create one-to-one communication, improve Customer Engagement in the insurance sector and build trusting relationships. Now there is one last piece missing, the last of our three key words: interactivity , which is instead the turning point for increasing the conversion rate.

Again, the mechanism is old and very simple, but made possible by digital. It is about transforming the old one-way communications of insurance companies into a two-way dialogue between company and insured.

In this way the relationship is truly built by two people, a collaborative circle is bolivia whatsapp resource created that reinforces trust, that allows the user to feel involved in an equal, transparent exchange, based on conscious choices. Communication becomes sudden and the target is no longer a passive audience, but a leading actor , who makes his voice heard... again, with advantages both on the customer's front and on the company's. And not only that.

There is another aspect that is less immediate, but no less decisive. Creating a dialogue, building crossroads through which the customer can move, ask questions and receive feedback is the best way to continuously enrich and update your data heritage.

In short, it is the best way to continuously refine and improve communication and the company-customer relationship . To keep it relevant and consistent. Because there is no perfect and immutable communication strategy: but effectiveness is played out entirely on the constant re-configuration of the dialogue.



Data collection and interpretation. Personalization. Interactivity. Now let's see all this applied to a concrete case, that of the collaboration between Doxee , a leading company in the Customer Communications Management market , and AXA, a global giant in the insurance sector.

Let's start with the objective: to reduce the cancellation rate by customers when renewing their policy , one of the most delicate and slippery points for companies in the Insurance Industry.

Instead of sending a cold traditional communication, AXA has chosen to use the Doxee Pvideo tool , personalized and interactive videos built on the basis of the characteristics of the individual recipient.