strategy is effective and your
Posted: Tue Jan 07, 2025 8:12 am
Formula: domain open rate = # of email opens for users on a given domain / # of emails delivered to that domain 13. Revenue per email (RPE) What is it? The average dollar amount of revenue that each email generated. Why does it matter? This is another useful metric for evaluating the extent to which your campaign
is paying off. Formula: revenue generated / # of emails delivered 14. Revenue malaysia number screening per subscriber (RPS) What is it? The average dollar amount of revenue that each subscriber generated. Why does it matter? This metric gives you perspective on the value of each new subscriber you gain and that of each subscriber you lose. Keep in mind that RPS is a true average. Not all subscribers have equal value in terms of their engagement behavior and likelihood to convert, but RPS is an useful metric nonetheless. Formula: revenue generated / total # of active subscribers A final note on key marketing analytics: The metrics in this list are valuable to track across a wide range of industries and can give you critical insight into the effectiveness of your email marketing strategy.
is paying off. Formula: revenue generated / # of emails delivered 14. Revenue malaysia number screening per subscriber (RPS) What is it? The average dollar amount of revenue that each subscriber generated. Why does it matter? This metric gives you perspective on the value of each new subscriber you gain and that of each subscriber you lose. Keep in mind that RPS is a true average. Not all subscribers have equal value in terms of their engagement behavior and likelihood to convert, but RPS is an useful metric nonetheless. Formula: revenue generated / total # of active subscribers A final note on key marketing analytics: The metrics in this list are valuable to track across a wide range of industries and can give you critical insight into the effectiveness of your email marketing strategy.