The state of the art of digital publishing in Italy
Posted: Tue Jan 07, 2025 6:00 am
The publishing sector has changed profoundly and continues to change with the digital transformation, moving towards digital content, formats, tools and means of communication that are closer to the needs of readers. But what does it mean to be a publisher today? What are the main challenges of the publishing and information world?
We have addressed the issue of Digital Publishing several times on our armenia whatsapp resource blog in the last two years, also thanks to the pandemic that has significantly influenced people's consumption and entertainment habits. In this article we will try to take stock of the situation and understand how large and small publishers can redesign their business strategies and create new paths, new types of content and new ways of providing information also thanks to the use of data.
As we have already anticipated, the pandemic has had a strong impact on the publishing sector and has changed both the habits of readers and the means of content distribution and their formats. Without a doubt, the lockdown has given a strong boost to the digital publishing sector, both for ebooks and digital news
In 2021, in fact, there was an increase in the use of digital information content by Italian users: currently the ratio is around 4 out of 5 users. However, the average time spent reading digital news went from 29 minutes in 2020 to 23 minutes in 2022. As for the ebook market, in 2020 Italian spending had grown by 35% compared to the previous year and in 2021 it recorded a slight decline of 8%. Data that demonstrates an interest on the part of readers towards the digital market, also influenced by the limitations linked to the health emergency (source osservatori.net digital innovation). The digital market , therefore, is and will be the real great opportunity that publishers must be able to seize to face the crisis in the sector.
In the next paragraphs we will see what are the new formats that are changing the logic of editorial content creation, with a focus on the information and media sector . A sector that must face constant challenges and transformations, in which innovation must be the protagonist.
We have addressed the issue of Digital Publishing several times on our armenia whatsapp resource blog in the last two years, also thanks to the pandemic that has significantly influenced people's consumption and entertainment habits. In this article we will try to take stock of the situation and understand how large and small publishers can redesign their business strategies and create new paths, new types of content and new ways of providing information also thanks to the use of data.
As we have already anticipated, the pandemic has had a strong impact on the publishing sector and has changed both the habits of readers and the means of content distribution and their formats. Without a doubt, the lockdown has given a strong boost to the digital publishing sector, both for ebooks and digital news
In 2021, in fact, there was an increase in the use of digital information content by Italian users: currently the ratio is around 4 out of 5 users. However, the average time spent reading digital news went from 29 minutes in 2020 to 23 minutes in 2022. As for the ebook market, in 2020 Italian spending had grown by 35% compared to the previous year and in 2021 it recorded a slight decline of 8%. Data that demonstrates an interest on the part of readers towards the digital market, also influenced by the limitations linked to the health emergency (source osservatori.net digital innovation). The digital market , therefore, is and will be the real great opportunity that publishers must be able to seize to face the crisis in the sector.
In the next paragraphs we will see what are the new formats that are changing the logic of editorial content creation, with a focus on the information and media sector . A sector that must face constant challenges and transformations, in which innovation must be the protagonist.