Sponsored Content
Posted: Sat Dec 21, 2024 4:13 am
To create an advertising campaign you need to define your audience. Select the relevant sector and years of experience of the professionals you want to see your ad and then launch your campaign!
LinkedIn will display sponsored content in the activity feed of members who match the targeting criteria you defined.
As a registered user on the social network, you have the ability to manage your gmx email list advertising settings , as well as control how your personal data is used, in order to display the most relevant ads.
Types of Ads
LinkedIn offers a variety of ads, these will give you the possibility to select the one that best suits your business and objectives:
Promoted posts from your company that appear in the activity feed of LinkedIn users. They can include an image or video, text, as well as links to a related website of your choice.
Sponsored content can be identified by terms like Promoted or Sponsored , which you can select in the top left corner of your post, below your business name.
Sponsored content can appear on any type of device: mobile or desktop.
An example of sponsored content is what Hubspot used to generate leads. Their efforts resulted in 400% more leads within their target audience compared to other lead generation platforms.
But, it wasn’t just Hubspot that reaped the benefits of sponsored content, Spredfast saw a 500% increase in lead generation , thanks to sponsored content ads.
When running this type of campaign, it's important to have a conversion goal in mind. It's also a good option for launching a brand awareness campaign, although many companies don't have the budget for it. So, when you create a sponsored content campaign, make sure you have a way to collect leads .
Having conversion goals will also let you know if your campaigns are going well . They will give you the full picture, and you won't need to aimlessly build campaigns, hoping for some return.
Remember that it is essential that you nurture your leads , otherwise you will have a hard time getting people to buy your product or service if they simply sign up to your list after reading your content but have never heard of you.
So, make sure you set up an auto-responder, ready to dial a call with the lead or send the invitation to a webinar, for example.
Sponsored content ads are a great ally if you want to increase your leads. Let's look at an example:
Kinvey achieved a 65% lower cost per lead and 38% more leads compared to other social networks. But all of this would have been less significant if they didn’t have a lead conversion process and hadn’t nurtured their leads .
Finally, make sure your sponsored content ads are engaging.
LinkedIn will display sponsored content in the activity feed of members who match the targeting criteria you defined.
As a registered user on the social network, you have the ability to manage your gmx email list advertising settings , as well as control how your personal data is used, in order to display the most relevant ads.
Types of Ads
LinkedIn offers a variety of ads, these will give you the possibility to select the one that best suits your business and objectives:
Promoted posts from your company that appear in the activity feed of LinkedIn users. They can include an image or video, text, as well as links to a related website of your choice.
Sponsored content can be identified by terms like Promoted or Sponsored , which you can select in the top left corner of your post, below your business name.
Sponsored content can appear on any type of device: mobile or desktop.
An example of sponsored content is what Hubspot used to generate leads. Their efforts resulted in 400% more leads within their target audience compared to other lead generation platforms.
But, it wasn’t just Hubspot that reaped the benefits of sponsored content, Spredfast saw a 500% increase in lead generation , thanks to sponsored content ads.
When running this type of campaign, it's important to have a conversion goal in mind. It's also a good option for launching a brand awareness campaign, although many companies don't have the budget for it. So, when you create a sponsored content campaign, make sure you have a way to collect leads .
Having conversion goals will also let you know if your campaigns are going well . They will give you the full picture, and you won't need to aimlessly build campaigns, hoping for some return.
Remember that it is essential that you nurture your leads , otherwise you will have a hard time getting people to buy your product or service if they simply sign up to your list after reading your content but have never heard of you.
So, make sure you set up an auto-responder, ready to dial a call with the lead or send the invitation to a webinar, for example.
Sponsored content ads are a great ally if you want to increase your leads. Let's look at an example:
Kinvey achieved a 65% lower cost per lead and 38% more leads compared to other social networks. But all of this would have been less significant if they didn’t have a lead conversion process and hadn’t nurtured their leads .
Finally, make sure your sponsored content ads are engaging.