Reels on Instagram This is one of the latest features that Instagram has added, with Instagram Reels the social network aims to overshadow Tik Tok. With this new format, Instagram offers brands and users the possibility of creating short videos, with a fun and entertaining touch, from audio and video tracks to share with your community. : create short videos of up to 15 seconds, add filters and creative effects from a pre-designed collection, add existing or homemade music, speed up or slow down a video, publish your video in the Stories section or in the feed, etc. The idea is that you work with a native Instagram tool (the Instagram app itself provides you with all the functionalities) in an easy and fast way and that you use it to create original, personal content that is of interest to your target audience.
For this type of content to work, you must, above paraguay whatsapp phone number all, be original. For example, you can make a product presentation through Instagram Reels in which you change the background of the place you are in (choosing a photo from your reel) to place yourself in an environment that is a contrast to the product you are presenting.Like any Internet user, there are surely certain purchases that you already make online, and even if you have never given it a name as such, you are already familiar with cross-selling and up-selling , because it is not a strategy exclusive to the digital channel. In your e-commerce strategy, cross-selling and up-selling can be key aspects and will be of great help to you in increasing the average ticket for each purchase made by your customers, in increasing sales of a product that interests you because it has a significant margin for you, in reducing the stock of a product, etc.
But what are cross-selling and up-selling in e-commerce? Cross -selling and up-selling in e-commerce are sales techniques that aim to sell more by offering services and/or products that complement what the user already intends to buy . These are concepts that are very similar to each other and that sometimes create confusion or are difficult to distinguish. We explain more about these two concepts below with some examples. Keep reading! You may also be interested in this post about why you should choose WordPress to manage the content of your website and implement cross-selling and up-selling techniques. WHAT IS CROSS-SELLING? Cross -selling is the action of offering the customer a complementary product or service to the one they already intend to buy .