A appeals to a wide audience, from young children to adult enthusiasts. By catering to different preferences and interests, LEGO maintains its relevance across generations, creating solid and lasting connections with consumers. This diverse product strategy helps LEGO to remain at the forefront of the toy industry, continuously stimulating and inspiring creativity in people of all ages. LEGO weaknesses Lego Weaknesses - Lego SWOT Analysis 1.
Premium prices LEGO's products are often considered premium offerings in the bulk sms colombia toy market, with prices typically higher than those of competing building sets. While the brand's strong reputation for quality and durability often justifies these costs, the higher price points can discourage budget-conscious buyers, limiting LEGO's appeal to a wider audience. While it attracts loyal customers who value quality, this premium pricing strategy can prevent LEGO from reaching consumers who are looking for more affordable alternatives.
As a result, LEGO is challenged to balance its reputation for excellence with the need to remain accessible to a wider range of potential buyers. 2. Plastic dependency and environmental concerns LEGO’s reliance on plastic as a core material in its products poses a significant challenge as environmental concerns continue to grow. While plastic ensures the durability and quality of LEGO bricks, it is also increasingly scrutinized for its environmental impact.