Growth Hacking, which can literally be translated whatsapp data as growth hacking , has become an essential constant in marketing. This concept was imported from the USA and was put forward by Sean Ellis in 2010. The latter defined Growth Hacking as a way of implementing a marketing strategy, allowing the rapid and significant acceleration of a company's growth. We therefore have, through this concept, a new vision of marketing. A vision where the objective is to generate ever more contracts.
The primary vision of Growth Hacking is to play on three essential points: Creativity, analysis and experimentation and optimization of processes for rapid development.
Today, very large groups use this method in particular in their strategies. These are most often companies from the e-service sector. The best-known examples are Airbnb, Facebook, Youtube or Dropbox. However, Growth Hacking is not only interested in start-ups. It is also a good way to boost a company and develop it.
From now on we will decipher together what Growth Hacking is, and understand how it works.
The concept of Growth Hacking works thanks to the AARRR formula. This acronym is divided into 5 key steps:
Acquisition : which aims to attract new users through all types of channels. These channels are both web and off-line. The objective is to acquire a maximum number of leads and make your brand known quickly.
Activation : which is a phase where the goal is to encourage the potential prospect to take an initial action. This can be done by subscribing to a newsletter or by filling out a form or sharing on social networks. This part also takes into account the first request for information.