The term Growth Hacking, which can be translated as overseas data pirate growth, is one of the buzzwords of the year. A real marketing asset, this concept aims to develop your organization quickly, particularly in the context of a start-up. The objective is clear: use all existing marketing and communication channels to develop your brand. A method called AARRR (Acquisition, Activation, Retention, Revenue, Reference) that should ensure the success of your development.
In the midst of a digital transition, many companies are asking themselves the question of their development and sustainability. Growth Hacking can therefore be seen as a miracle method. However, some industries are anchored in the history of their sector of activity and already have very strong development. Is Growth Hacking therefore necessary for these companies? What about companies wishing to continue to develop? Does the method apply to all companies? In particular those that are in the midst of a digital transition and VSEs?
Many large companies were very quick to position themselves as soon as digital and social networks emerged. These companies quickly understood the usefulness and dimension that digital would take in our society. Indeed, according to certain studies conducted by Google, 74% of the population conducts research before consuming. To get there, these companies developed at the same time as social networks.
Facebook and Twitter have experienced real growth since 2010, allowing these two networks to significantly increase the number of users. If we take the example of Facebook , in December 2004 there were 1 million users, 1 billion at the end of 2012 and today 2 billion. The growth for Twitter is quite similar, going from 1 million active users in 2007, 138 million in 2012 and 330 million in 2017.
Taking advantage of the rise of social networks and the change in consumption methods, many companies and startups have been able to position themselves on the web. Their managers and teams have very quickly understood the interest in providing visibility and content for their customers.