One of the first steps an e-commerce company must take is to define its business model and target audience. For many entrepreneurs, this phase is still full of doubts, so we decided to detail the two main business models to help you who are thinking about investing in the electronic market.
BUSINESS TO BUSINESS
B2B or Business to Business is the English term used in e-commerce to define commercial transactions between companies. In other words, it is the e-commerce platform where a company (industry, distributor, importer or reseller) sells its products to other companies.
Electronic request
In B2B, purchasing is faster and more practical, since most customers are regular customers and already have an internal registration with the store, and data such as address and payment method are already recorded. Therefore, the customer enters the website already logged in and with access to all information such as price, discounts and shipping, which eliminates the need to add details to your product, reducing the number of purchase steps, compared to other business models.
Control discounts and payment methods
Discounts can be organized by table, and each customer can be placed in a specific table according to the criteria established by the administrator. This discount is automatically recorded in the customer company's shopping cart at the time of purchase. In addition to the traditional credit card payment method, we also offer payment via bank slip, which is very useful, especially for small businesses.
Sales for CNPJ or/and CPF
Most B2B sales are made wholesale, however, the tool offers the store administrator the option to sell their products individually if necessary. The administrator can choose whether to sell only to companies (CNPJ) or whether to also make their products available to individuals (CPF).
New customers
The vast majority of customers in the B2B model are already loyal customers, but the platform is prepared for the arrival of new customers. Each new customer who registers on the site is forwarded to the “modeler”, an internal system that performs a risk analysis. Based on this risk analysis, the administrator can define the value limit and the payment methods that will be available to that customer for their first purchase.
Inventory control
Since purchases can be made at any time, many managers worry about how to control inventory, especially if a customer makes a large purchase at an unusual time. To do this, we have an integration between our system and the company's CRM, which allows our system to read the company's system and generate a daily inventory report.
Negative charge
To provide even greater security to the company's product australia email list inventory, we created a "negative load", which is the quantity of products in stock minus the quantity that the administrator considers to be a safety margin. For example: suppose a company has 50 units of a certain product, but its safety margin is a minimum quantity of 10 products in stock. The system will then subtract 50-10=40 and make 40 units available for sale on the website. This way, the safety margin will always be available in stock.
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BUSINESS TO CONSUMER
B2C or Business to Consumer is e-commerce that occurs directly between the company that produces, sells or provides services and the end consumer. The target audience is the average citizen, an individual who searches for everything from household appliances to clothing, and a wide range of possible products and services.
Global access and instant communication.
A common characteristic among all e-commerce models is that this type of business has a global reach. There are no geographical or time restrictions. Unlike a physical store, anyone in the country can access your website at any time and make a purchase. Communication between the company and the customer is also instantaneous, enabling support and the exchange of information in real time.
Investment
In e-commerce, all the infrastructure you need is online, eliminating the (relatively high) cost of renting a property, hiring employees, and doing maintenance. In e-commerce, the virtual store is completely customizable and can be easily updated whenever necessary, for a lower cost than what would be spent on a physical store.
Management
Online stores have a range of digital tools to help you manage your day-to-day business. It is possible to adopt corporate management systems, so all you need to do is identify the threats and opportunities for the development of your business.
Market trend
Even with the unfavorable economic context for Brazilians, e-commerce grows every year. In 2016, it generated 53.4 billion reais in revenue, and in the first half of 2017 alone, even before Black Friday and Christmas, it had already generated 21 billion reais. For 2018, the revenue projection is 69 billion reais.
Focus on mobile
Mobile devices such as tablets and cell phones are increasingly ubiquitous and powerful, and are one of the most widely used means of accessing the internet. In our online store model, the customer can complete all stages of the purchase using their tablet or smartphone.