82% of consumers consider purchasing after receiving a promotional alert on their mobile phone
Posted: Sat Jan 04, 2025 4:16 am
On the occasion of Black Friday, Esendex , one of the leaders in mobile communications in Europe, conducted a study analyzing the behavioral mechanisms of consumers when faced with advertising campaigns carried out by SMS, RCS , or mobile messaging applications. In order to stand out from the competition during this long-awaited commercial event, it is necessary to conduct reminder campaigns by SMS or WhatsApp . Indeed, more than half of those surveyed are happy to receive these alerts by phone, much more than by email. A preference that can be explained by the more human side of the service, but above all practical: it is by phone that consumers receive the code to activate their payment card, and it is the phone that allows them to buy anywhere.
As Black Friday approaches, 80% of French people wait to make their purchases
Imported from the United States, Black Friday has established itself as THE key event for European buyers. Proof of this is that 80% of users would limit their spending up to a month before Black Friday in order to spend specifically on that day … It is therefore impossible to ignore this crucial period in a marketing strategy. Indeed, almost half of those surveyed say they are ready to sign up to receive text messages on this occasion, while 49% say they are willing to receive a Black Friday alert via WhatsApp.
“Our study revealed that 82% of consumers would consider purchasing a product after receiving a marketing message via SMS or WhatsApp,” explains Cécile Coullet, Marketing Team Lead France at Esendex.
With the rise of mobile devices in shopping, it makes sense to turn to pakistan whatsapp list SMS for Black Friday sales communication. 55% of respondents say they are happy to receive Black Friday information from their favorite brands up to two weeks before the event. Some even say they are happy to receive promotional messages up to a month in advance.
SMS and WhatsApp alert
Customer service response time: a critical factor in purchasing decision
In our always-on world, many customers expect responsive service. Research from Esendex shows that 33% of customers expect a response within 1-5 hours, and 19% expect a response within an hour. Additionally, respondents said they don’t want to jump between email (72%), website chat (34%), call centres (30%), WhatsApp messages or SMS. Therefore, responding in real-time on a customer’s preferred platform and in a personalised way enhances and humanises the brand. Again, one of the easiest ways to achieve this is through mobile messaging apps.
As Black Friday approaches, 80% of French people wait to make their purchases
Imported from the United States, Black Friday has established itself as THE key event for European buyers. Proof of this is that 80% of users would limit their spending up to a month before Black Friday in order to spend specifically on that day … It is therefore impossible to ignore this crucial period in a marketing strategy. Indeed, almost half of those surveyed say they are ready to sign up to receive text messages on this occasion, while 49% say they are willing to receive a Black Friday alert via WhatsApp.
“Our study revealed that 82% of consumers would consider purchasing a product after receiving a marketing message via SMS or WhatsApp,” explains Cécile Coullet, Marketing Team Lead France at Esendex.
With the rise of mobile devices in shopping, it makes sense to turn to pakistan whatsapp list SMS for Black Friday sales communication. 55% of respondents say they are happy to receive Black Friday information from their favorite brands up to two weeks before the event. Some even say they are happy to receive promotional messages up to a month in advance.
SMS and WhatsApp alert
Customer service response time: a critical factor in purchasing decision
In our always-on world, many customers expect responsive service. Research from Esendex shows that 33% of customers expect a response within 1-5 hours, and 19% expect a response within an hour. Additionally, respondents said they don’t want to jump between email (72%), website chat (34%), call centres (30%), WhatsApp messages or SMS. Therefore, responding in real-time on a customer’s preferred platform and in a personalised way enhances and humanises the brand. Again, one of the easiest ways to achieve this is through mobile messaging apps.