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This change necessitates a focus on producing content that not only

Posted: Thu Jan 02, 2025 9:32 am
by sumona
Ranks well but also succinctly summarizes key information to meet the criteria of AI Overviews. This is something we have already discussed in our analysis of Google SGE: the AI answer page occupies the entire first page. And with Google AI Overviews, we have an option in the side bar that’s called (surprisingly) web.


Where you can find (guess what) results in the ‘old way’, in other telecommunications email list words, a list of blue web links, like in the images below: AI Overview and the web button AI Overview and the web button Consequently, ranking well becomes more challenging and even more critical — occupying the first position might not be as advantageous as it once was, but it’s essential to be seen as relevant, and to demonstrate expertise and experience so that Google’s AI might consider you as a source for its answers.


And how to do it? GEO might be the answer. The advent of Generative Engine Optimization (GEO) signifies a pivotal shift in SEO practices, aligning them with the capabilities of AI-driven search engines like Google’s now AI Overviews and Microsoft’s Bing Chat. GEO adapts traditional SEO strategies to the era of AI by optimizing content for these generative engines. This new approach is crucial for content creators aiming to thrive in an increasingly AI-dominated search environment.