What AI Is Bringing To The Advertising And Creative Communications
Posted: Thu Jan 02, 2025 9:31 am
”Industry Collaborations and Partnerships Strategic collaborations were a highlight at Cannes Lions 2024, with numerous partnerships announced that promise to drive innovation and growth in the advertising industry. These partnerships occurred in different areas, from technological advancements to creative content development. One significant partnership that stood out was between Omnicom and Amazon Ads. This duo is combining their strengths to integrate Amazon’s ad tech into Omnicom’s platform, increasing data connectivity and insights for better targeting and personalization.
Linkedin A fun and creative example was the ‘Michael CeraVe’ campaign. This Grand freight forwarders brokers email lists Prix winner in the Social & Influencer category started as a joke on Reddit, linking actor Michael Cera to the skincare brand because their names sound similar. The playful campaign took off on social media, blending humor and creativity to generate buzz and engagement. The perfect blend! Besides bringing innovation and growth (and laughs!), these kinds of partnerships can also transform the entire advertising industry.
Imagine the possibilities… Talent and Culture The importance of diversity in a team was a major focus at Cannes Lions 2024. Nick Law, Creative Chairperson at Accenture Song, said that creativity “requires more than just one way of thinking” and offered some interesting advice for building a strong creative culture: “work with freaks, make scary stuff, and have some bloody fun.” It’s not that difficult to find marketing professionals with inflated egos.
Linkedin A fun and creative example was the ‘Michael CeraVe’ campaign. This Grand freight forwarders brokers email lists Prix winner in the Social & Influencer category started as a joke on Reddit, linking actor Michael Cera to the skincare brand because their names sound similar. The playful campaign took off on social media, blending humor and creativity to generate buzz and engagement. The perfect blend! Besides bringing innovation and growth (and laughs!), these kinds of partnerships can also transform the entire advertising industry.
Imagine the possibilities… Talent and Culture The importance of diversity in a team was a major focus at Cannes Lions 2024. Nick Law, Creative Chairperson at Accenture Song, said that creativity “requires more than just one way of thinking” and offered some interesting advice for building a strong creative culture: “work with freaks, make scary stuff, and have some bloody fun.” It’s not that difficult to find marketing professionals with inflated egos.