[Interview] Belmont web, 360° ecommerce agency
Posted: Thu Jan 02, 2025 8:40 am
Today, La Fabrique du Net gives the floor to the Belmont Web agency, which will talk to us about the 360 approach in creating an e-commerce site, the method to use to select an agency and the pitfalls to avoid when you are a physical retailer and you launch into digital.
belmont web agency
Summary
Can you introduce yourself in a few words and describe the agency?
belmont webBelmont Web agency specializes in e-commerce, feasibility study of digital projects, development and marketing of high traffic websites. We work mainly on Woocommerce and Prestashop CMS. We use Akeneo and Pimcore PIM (Product information Management) technologies. We also work on workshops and corporate training. This helps employees integrate digital developments and be comfortable with new features.
How do you differentiate yourself from other agencies?
We adopt an initial approach in pairs, with 2 experts who lead each meeting: the chartered accountant and the marketing expert. Why? Because we work partly on commissioning. We therefore rigorously select our clients and only work on projects with human and commercial dimensions that meet our humanist visions. A good collaboration also starts with a good feeling.
What advice would you give to a project leader who is comparing different agencies?
Comparing completed projects, asking questions, asking to contact oman whatsapp lead customers, this is something essential. Also use your instinct, because your e-commerce partner should remain a long-term advisor. He has the knowledge and experience to make you earn a lot of money if everything goes well, but also to make you lose a lot if he does not understand your expectations.
What are the main challenges you face today?
The theoretical ease and practical reality of an e-commerce project are often at odds with each other. A few years ago, e-commerce was a website. Today, to reach your customers when you are a brand, you have to think multichannel. Because a simple website is often no longer enough, consumers want to read reviews, know your new products, your way of interacting with the public and availability of advice via a chat. In a few words, we have moved from a purchasing concept to a customer experience concept with the brand.
What are the main tools you use on a daily basis?
The best tool remains our brain. The ability to anticipate and prevent problems is not yet managed by software. It is generally the team spirit that will make the difference in your project. The supports we use are generally based on APIs and customized to obtain results quickly. IT at the service of humans has become our main work mojo with Agile methods.
When it comes to creating an e-commerce site, what are the most important points to consider before getting started?
Define in advance the WHAT and the FOR WHOM? Because there is no universal e-commerce system. The ways users buy are very different today depending on the targets. To understand and reach them, it is important to choose a complete agency, with graphic designer, interface designer, marketer, developer, financial consultant and project manager to benefit from 360° advice.
Many stores want to expand their business by launching into online commerce. What are the pitfalls to avoid?
Do not underestimate a project. This is the first cause of frustration for each party. This is why it is necessary to exchange a lot, meet and set a framework with clear and precise objectives before the start of the collaboration. Even if it means updating them regularly.
What is a 360 agency for you?
A 360° agency is as interested in what happens upstream as what happens downstream during an e-commerce project. Because e-commerce is more than a site. It is above all a paradigm shift where each department of your company must be involved. E-commerce also means creating, integrating and managing processes and flows. An ERP, a CRM, supply chain, multi-channel, in short a complete adaptation. So often an upheaval in your way of working.
And a quick word of conclusion?
(Digital) adaptation is a necessary and strategic issue. It concerns SMEs more than ever, so make wise choices, discuss a lot and with several companies before making a decision, and don't forget that cheap is often still too expensive. Your success will depend on your choice.
belmont web agency
Summary
Can you introduce yourself in a few words and describe the agency?
belmont webBelmont Web agency specializes in e-commerce, feasibility study of digital projects, development and marketing of high traffic websites. We work mainly on Woocommerce and Prestashop CMS. We use Akeneo and Pimcore PIM (Product information Management) technologies. We also work on workshops and corporate training. This helps employees integrate digital developments and be comfortable with new features.
How do you differentiate yourself from other agencies?
We adopt an initial approach in pairs, with 2 experts who lead each meeting: the chartered accountant and the marketing expert. Why? Because we work partly on commissioning. We therefore rigorously select our clients and only work on projects with human and commercial dimensions that meet our humanist visions. A good collaboration also starts with a good feeling.
What advice would you give to a project leader who is comparing different agencies?
Comparing completed projects, asking questions, asking to contact oman whatsapp lead customers, this is something essential. Also use your instinct, because your e-commerce partner should remain a long-term advisor. He has the knowledge and experience to make you earn a lot of money if everything goes well, but also to make you lose a lot if he does not understand your expectations.
What are the main challenges you face today?
The theoretical ease and practical reality of an e-commerce project are often at odds with each other. A few years ago, e-commerce was a website. Today, to reach your customers when you are a brand, you have to think multichannel. Because a simple website is often no longer enough, consumers want to read reviews, know your new products, your way of interacting with the public and availability of advice via a chat. In a few words, we have moved from a purchasing concept to a customer experience concept with the brand.
What are the main tools you use on a daily basis?
The best tool remains our brain. The ability to anticipate and prevent problems is not yet managed by software. It is generally the team spirit that will make the difference in your project. The supports we use are generally based on APIs and customized to obtain results quickly. IT at the service of humans has become our main work mojo with Agile methods.
When it comes to creating an e-commerce site, what are the most important points to consider before getting started?
Define in advance the WHAT and the FOR WHOM? Because there is no universal e-commerce system. The ways users buy are very different today depending on the targets. To understand and reach them, it is important to choose a complete agency, with graphic designer, interface designer, marketer, developer, financial consultant and project manager to benefit from 360° advice.
Many stores want to expand their business by launching into online commerce. What are the pitfalls to avoid?
Do not underestimate a project. This is the first cause of frustration for each party. This is why it is necessary to exchange a lot, meet and set a framework with clear and precise objectives before the start of the collaboration. Even if it means updating them regularly.
What is a 360 agency for you?
A 360° agency is as interested in what happens upstream as what happens downstream during an e-commerce project. Because e-commerce is more than a site. It is above all a paradigm shift where each department of your company must be involved. E-commerce also means creating, integrating and managing processes and flows. An ERP, a CRM, supply chain, multi-channel, in short a complete adaptation. So often an upheaval in your way of working.
And a quick word of conclusion?
(Digital) adaptation is a necessary and strategic issue. It concerns SMEs more than ever, so make wise choices, discuss a lot and with several companies before making a decision, and don't forget that cheap is often still too expensive. Your success will depend on your choice.