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129% increase in travel package sales

Posted: Sat Dec 21, 2024 4:06 am
by rosebaby37123
Charm Adventure
Charme Adventure is an Italian company that personalizes luxury trips to Italy for each of its clients.

In its communication strategy, values ​​such as unparalleled experiences, luxury, dreams come true, adventures, among others, are transmitted.

Since they implemented the Inbound Marketing methodology for tourism, they have obtained the most positive results.

An agency planned and executed the strategy for them, creating a new website optimized for SEO and other aspects. On it, you can find all the experiences that a tourist can experience by region in Italy, personalized packages, types of activities, etc.

Among its results are:

Increase in organic traffic by almost 300%.
Obtaining traffic from social networks by more than 2500% compared to previous months.
Also compared to previous months, new organic visits and traffic from social networks generate 75% of traffic to the website.
In their email marketing they created newsletters in which they highlighted lists of places in Italy that they knew their tourists wouldn't be able to resist.



On the other hand, on the Charme Adventure landing page we can see that they appeal 100% to the emotions of their users, using words like “soul.”

We were also able to see that there is an option to access their blog, all about tours and even jet experiences.

Who wouldn't want to escape to Italy if they saw a website like this?



I like to fly


Me gusta volar is the Iberia blog and is a great example of Inbound Marketing because its content is very well structured.

It has travel tips, everything about how airplanes work, advice for while waiting at the airport… Everything a tourist might want to know before setting off on an adventure.

But its great advantage is that it offers tips for those people who are afraid of outlook email lists getting on planes.

Through blog posts, experts aim to overcome the traumas of these people while reassuring them and encouraging them to travel to extraordinary cities.

This has been a great idea, as this section of the blog has allowed Iberia to expand its target audience, bringing more traffic to its website.

Tenon Tours

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This is a travel business located in Boston that aims to offer its tourists packages to the United Kingdom, among other destinations.

Their problem was their ROI: their advertising investments were not yielding the expected results and they needed something to boost them as a company.

After creating quality content, eye-catching CTAs, focusing on their leads and analyzing their reports to improve in the future, they achieved the following results:

500% increase in your prospect volume.
Australis
Let's watch Marcelo Puga explain how this business implemented Inbound Marketing with well-studied metrics and KPIs.