How to create a content strategy in 6 easy steps
Posted: Sat Dec 28, 2024 10:37 am
Content marketing has evolved. Not long ago, businesses moved forward by creating as much content as possible. It was a game of “who can release content the fastest.”
Then algorithms, audience appetite, and content marketing as a whole began to change.
Nowadays, if you want to attract attention and traffic to your website, you need to be strategic. That's where a content marketing plan gives you an edge over the competition .
It allows you to measure, monitor and iterate on what's working and eliminate what's not.
Content
How to create a content strategy
1. Define the objectives of the content strategy
2. Do your research
3. Brainstorming resources
4. Create a content publishing calendar
5. Outline a content calendar
6. Identify processes, systems and tools
Last Tip: Track Results
Conclusion
How long does it take to see the first results?
Lorenzo Gonzalez, Digital Marketing Consultant
List of posts:
ContentsHow to create a content strategy
strategy1. Define the objectives of the content strategy
When was the last time you took a trip el salvador telegram phone numbers looking at your itinerary? My guess is… never. It’s hard to get from where you are to where you want to be if you don’t know where you’re going.
The same goes for your content marketing strategy . Before you begin optimizing your content , identify goals and objectives.
What do you want to achieve?
What do you want to win?
Where will content marketing take your business in the coming months?
Knowing what you want to achieve with your digital content gives you the ability to set specific, achievable goals.
For example, let’s say you want to get your brand out there. Instead of stating the obvious (I want people to know me), this step allows you to define exactly what you want to achieve.
Here are some questions you can answer to clarify how you will increase brand awareness.
What do you want to be known for?
What does success look like?
What will you have achieved through brand awareness?
What impact will this have on your audience and your business?
The key is to claim what I call your “I have to.” These are the non-negotiables that drive your content strategy.
I have to:
Attract 100 new leads each month
Create 5 new pieces of solution-based content each month
Convert 10 leads into new customers every month
This not only defines what needs to happen, but also what you need to achieve to achieve success.
Investigation2. Do your research
The company that controls sales through content marketing is not like the person who just pushes out content for the sake of it. It's the one that actively listens, produces real-world answers, and solves customer problems.
To get people to move from conversation to conversion, make research your biggest competitive advantage . Know what makes your audience tick, how they interact with your competitors, and what content they’re consuming.
To find out what potential customers are searching for, head to Facebook Audience Insights , Buzzsumo , SEMRush , and Social Bakers .
You are researching:
What kind of offers, sales, products and services does your competition share? (what is their most trafficked content)
What is your interaction or level of engagement / what works and what doesn't?
What is your style? (long-form vs. short-form content, well-researched vs. hypothetical or theoretical)
DIGITAL CONTENTS3. Brainstorming resources
Think about the content you’ve already created and what you still need to create. Then, consider the events (monthly and yearly) that are important to your company and client.
Below are some ideas to consider:
Important dates
Think of important dates and events to add to your calendar. (We'll talk more about how to put this together below.)
This could be:
Birthday
Events
Holidays
Dates and anniversaries related to the company
Fun holidays
Each one will create emotional appeal, share the human side of your company and help build a community.
Evergreen Content
What high-performing content have you created over the years that continues to perform well? This could be blog posts, training guides, case studies, interviews, eBooks, etc.
Then algorithms, audience appetite, and content marketing as a whole began to change.
Nowadays, if you want to attract attention and traffic to your website, you need to be strategic. That's where a content marketing plan gives you an edge over the competition .
It allows you to measure, monitor and iterate on what's working and eliminate what's not.
Content
How to create a content strategy
1. Define the objectives of the content strategy
2. Do your research
3. Brainstorming resources
4. Create a content publishing calendar
5. Outline a content calendar
6. Identify processes, systems and tools
Last Tip: Track Results
Conclusion
How long does it take to see the first results?
Lorenzo Gonzalez, Digital Marketing Consultant
List of posts:
ContentsHow to create a content strategy
strategy1. Define the objectives of the content strategy
When was the last time you took a trip el salvador telegram phone numbers looking at your itinerary? My guess is… never. It’s hard to get from where you are to where you want to be if you don’t know where you’re going.
The same goes for your content marketing strategy . Before you begin optimizing your content , identify goals and objectives.
What do you want to achieve?
What do you want to win?
Where will content marketing take your business in the coming months?
Knowing what you want to achieve with your digital content gives you the ability to set specific, achievable goals.
For example, let’s say you want to get your brand out there. Instead of stating the obvious (I want people to know me), this step allows you to define exactly what you want to achieve.
Here are some questions you can answer to clarify how you will increase brand awareness.
What do you want to be known for?
What does success look like?
What will you have achieved through brand awareness?
What impact will this have on your audience and your business?
The key is to claim what I call your “I have to.” These are the non-negotiables that drive your content strategy.
I have to:
Attract 100 new leads each month
Create 5 new pieces of solution-based content each month
Convert 10 leads into new customers every month
This not only defines what needs to happen, but also what you need to achieve to achieve success.
Investigation2. Do your research
The company that controls sales through content marketing is not like the person who just pushes out content for the sake of it. It's the one that actively listens, produces real-world answers, and solves customer problems.
To get people to move from conversation to conversion, make research your biggest competitive advantage . Know what makes your audience tick, how they interact with your competitors, and what content they’re consuming.
To find out what potential customers are searching for, head to Facebook Audience Insights , Buzzsumo , SEMRush , and Social Bakers .
You are researching:
What kind of offers, sales, products and services does your competition share? (what is their most trafficked content)
What is your interaction or level of engagement / what works and what doesn't?
What is your style? (long-form vs. short-form content, well-researched vs. hypothetical or theoretical)
DIGITAL CONTENTS3. Brainstorming resources
Think about the content you’ve already created and what you still need to create. Then, consider the events (monthly and yearly) that are important to your company and client.
Below are some ideas to consider:
Important dates
Think of important dates and events to add to your calendar. (We'll talk more about how to put this together below.)
This could be:
Birthday
Events
Holidays
Dates and anniversaries related to the company
Fun holidays
Each one will create emotional appeal, share the human side of your company and help build a community.
Evergreen Content
What high-performing content have you created over the years that continues to perform well? This could be blog posts, training guides, case studies, interviews, eBooks, etc.