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Data analysis tools

Posted: Sat Dec 28, 2024 10:27 am
by pappu6329
Digital Marketing analysis tools are essential for any strategy, regardless of whether it is executed by SMEs, startups or corporations. With their help we have the possibility of automating work and carrying out actions, optimizing diffusion flows and centralizing different tasks, among many other things.

Semrush
SEMrush is a program for SEO-SEM experts that allows you to examine and compare your data with that of your participants.

Performing searches on their domains will return information about their organic positioning and advertising spending.

Like Ahref, it is a very complete and highly useful tool for marketing and SEO positioning.

Metricool
Metricool is a tool that enables you to monitor social networks, plan content and create automatic reports.

By connecting the brand's blog and social networks, the Digital Marketing Manager receives metrics about the website's traffic, the territory of origin of the visit, pages viewed and traffic sources.

It also examines the top articles, number of comments, retweets el salvador telegram data Twitter and shares on Facebook, among other metrics.

Google Analytics and Google Search Console
Two essential tools for any data analysis for marketing. You will obtain a huge amount of relevant data for decision making.

Previously known as Google Webmaster Tools, it allows you to view important information about your website's positioning in search engines. It also gives you the opportunity to provide important information to Google.

Both offer keyword research, rankings and referring domains…

They offer aggregated information on brand traffic, user behavior on the website, and conversions that occur on the web portal.

If the company has hired an external SEO, it will present the Digital Marketing Manager with the results reports, which correspond to their work.

Tenerife digital marketing consultant
Conclusion
For me, a digital marketing consultant or digital marketing manager is a professional who takes your side and seeks the best possible result for your online presence.

For this, I believe that digital marketing consulting must have the following qualities:

Leading your digital marketing plan
Get involved in the plan
Collaborate with your team, internal and external
Possess technical knowledge
Keep up to date with the latest trends
Building trust
Be consistent with your actions
Nowadays, the digital marketing consultant is a basic piece when you do not have this position within your company. It helps you reach your audience and sell more.