Are you a dentist with a new dental clinic, looking for potential clients? Do you think that despite providing better services and experience, you are not able to attract new patients? Or is your practice losing patients and you don't know how to get them back? This article will give you an exact idea of why digital marketing is necessary for dentists.
Dental clinic, like any other business, has difficulties to overcome. Nowadays, in addition to knowledge, skills, equipment and experience, you need the power of the Internet to make your dental business known to the target customer.
Digital marketing is the key strategy for the survival of any business, including dental clinics. Statistics say that more than 37% of dental clinics find it difficult to find potential customers . Moreover, a higher rate of patients, more than 77%, now use the internet to search for a dental clinic they can trust . There are around 88% of Google searches that have the keyword “near me” .
If you are not using digital marketing in your business, you are egypt telegram phone numbers money. However, there is still time to start using this powerful tool in your dental clinic.
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Content
1) Does my dental clinic need a digital marketing service?
2) Benefits of digital marketing for dental clinics
a) Digital marketing for dentists is not expensive
b) More effective
c) Easy to measure work
d) Learning from the competition
e) Address the exact audience
3) Digital marketing strategies for dental clinics
a) Have a high-quality, functional website
b) Optimize your GBP profile
c) Local web positioning
d) Content marketing
e) Social networks
f) Video marketing
g) PPC
h) Email marketing
CONCLUSION
Lorenzo Gonzalez, Digital Marketing Consultant
List of posts:
Online marketing Tenerife1) Does my dental clinic need a digital marketing service?
Dental patients are very thorough when it comes to choosing a dentist, if it is not an emergency. They are not in a hurry and take their time to look for a trusted dentist. They look for referrals from their family and friends. Not to mention, they often use the internet, searching for “best dentist near me” or “best dentist in (location).” Another effective approach to looking for a dentist is to search on different social media platforms as well as YouTube.
If you don't have an effective digital marketing strategy, a high ranking in Google search engines, a strong presence on social media, and a website optimized to attract potential customers, your chances of capturing user attention are very low. This means that attracting new patients to your business is difficult to achieve.
As a dentist, you spend your time treating your patients with utmost care. What happens when you don’t get new patients? You may feel helpless when it comes to the survival of your business. Moreover, with digital marketing becoming the most effective tool, things may seem more complex than ever. So, what do you do to get new patients? The decision to rely on a digital marketing expert is the best option.
Digital marketing for dentists: strategies to get more patients
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marketing agency tenerife2) Benefits of digital marketing for dental clinics
Digital marketing helps dental clinics to succeed online . Below are some of its benefits for dental clinics:
freelance marketing consultanta) Digital marketing for dentists is not expensive
Digital marketing is a profitable investment , you can get different services at a very affordable price . It is designed around your needs and therefore fits perfectly into your financial planning .
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b) More effective
One of the functions of a digital marketing expert is to detect the weak points of your business and solve them to achieve business objectives . A digital communication plan adapted to the characteristics and needs of your business leads to positive results.
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c) Easy to measure work
From social media responses to your website visitors to clicks on Google SERPs, they can all be measured in real time. There are different ways to analyze the results obtained from digital marketing actions .
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d) Learning from the competition
An expert will be able to measure your competitors' actions to determine what is working best for them and study whether it can be applied to your business. The digital approaches used by your competitors can help you define your strategy.
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e) Address the exact audience
The most important benefit of online marketing is that it identifies your target audience and ensures that your message reaches them. You can connect with the right audience and ensure that you get the best response.
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strategy design3) Digital marketing strategies for dental clinics
Reading and understanding your business model to offer you the best strategy to achieve your business goals is the job of a digital marketing expert . There are some proven digital marketing approaches for dental clinics that help. These include:
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a) Have a high-quality, functional website
An attractive and functional website is the first step to starting your online presence. It is a virtual address where your patients can find you, 24/7. With a website, you can achieve a variety of business goals, such as:
Allow patients to book appointments
Allow patients to verify the services you offer
Showcase of reviews and testimonials
Provide online payments.
Provide assistance with an online chat
Provide maximum information about the clinic, dentist and services.
Statistics suggest that 90% of users judge a company based on the quality of the website . If the website is rich in graphics, informative, attractive and user-friendly, eye-catching and fast, you can get more leads and great conversion.