If there is one thing that Lily wants us to

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Once you’ve done the work, it’s time to track and record your progress. Take note of all the places your content shows up (anchor text, images, etc.) or whether it is do-follow or not. Check out Amanda’s Whiteboard Friday on crafting the perfect pitch email for more tips! Lily Ray — From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search Lily Ray has been studying the evolution of Google and E-A-T for a few years now, and in this presentation, she outlined key changes in how Google perceives content – specifically when it comes to the rise of misinformation.


Since 2016, and especially in the last year, more people turn to Google for information on things like politics, vaccines, COVID, and other important topics. This makes it increasingly necessary for Google to surface reliable croatia phone number database information. In times of crisis, things become even more critical, and according to the data, Google begins to favor more authoritative sources versus relevant sources. We don’t know exactly how this is determined, but in her study, the data shows that Google favorably ranks content from reputable sources for potentially controversial keywords.


walk away with, it's the “E-A-T matters in crisis”, and is Google’s quality standard for evaluating content, authors, and websites. As a result of this, Google saw a sharp decline in search visibility for questionable news sources, which then expanded to include health and science sites, regardless of the technical optimization on those sites. @lilyraynyc explains E-A-T at #MozCon E-A-T was created in 2014 to make sure the quality of the content they are surfacing is meeting the needs of the users.