Once you’ve identified the types of SERP features present

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At this stage your audience is able to string together long-tail keywords that include modifiers, and your content should provide detailed answers to these highly specific inquiries that address your audience as knowledgeable members of the industry. Leverage compelling statistics and results-oriented examples that explicitly frame the value that your solution provides. By using clear data points and specifications, your audience can easily see for themselves how your solution can benefit them. Technical language is widely understood, and the audience wants to hear the nitty-gritty details of your solution.


Long-form content is encouraged at this point, so don’t shy away from a high word count. Cite your customers when possible, and consider using video to break up the heavy reading. Content strategy takeaways Google SERPs are colombia phone number database designed to anticipate user needs, and the SERP features present for your target keywords are some of the most telling clues about the type of audience associated with your keywords. By taking note of the SERP features present for your target keywords and paying attention to the style and format of the content, you can leverage Google’s search engine algorithms to your own advantage.


for your keyword, you have also discovered your audience’s stage of the buyer’s journey and the keywords, style, and format of content they prefer. As a digital marketer, you can use this information to craft a content strategy that perfectly aligns with your audience’s desires. This takes the guesswork out of your content strategy and ensures that your content resonates with your audience exactly where they are in the buyer’s journey.