The benefits of great cornerstone content Cornerstone

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Cornerstone content, therefore, is the most important part of your website. It refers to a high-value piece of content that aims to increase traffic and brand awareness by showing what your business can offer. An example of cloud computing cornerstone content. Letting potential customers know what you’re all about will help define your brand and reflect your values. As well as creating a positive first impression, cornerstone content tells Google what your website wants to share.


Cornerstone content is not designed to convert visitors right away. The main aim is to pique their interest so that they’ll remember you and return when they actually need your services. Cornerstone content is sometimes called cayman islands phone number database “evergreen content”, which provides a clue to the type of articles that work best. As well as responding to trends, you should choose subjects that people consistently search for. If you’re a telecommunications company, for example, you could include a piece that explains some of the terminology (“What is VoIP?”) or how your products work (“The ultimate guide to video conferencing”).


content is a hugely important tool in raising brand awareness, both through content itself and the way it’s optimized. It’s a golden chance to get your core message across to your target audience. Done right, it will help you achieve a high ranking on the SERPs, which will drive all that lovely relevant traffic to your site. Remember that 75% of people don’t look beyond the first results page! Cornerstone content gives you the opportunity to build natural links: from other pages on your website, from your social media channels, and from external sources who think your content is worth linking to.