Next steps Your initial content audit could look something like
Posted: Sat Dec 28, 2024 9:22 am
If, for example, a page doesn't target the call-to-action you set, that cell would be colored red. Once the issue has been resolved, you can change the cell to green. Make sure you download the original so that you have quick evidence of the work you’ve done. 5. Include additional information Screenshot of spreadsheet showing how cells can be filled in red or green depending on performance metric. You'll want to include the usual metrics based on the assigned page function so that you can analyze how the pieces are performing.
These metrics can be traffic, conversions, new or returning users, etc., and color code these, too, based on how well they’re doing. You may want to implement a sliding color scale and organize it from best-performing to worst-performing, canada phone number database to better show whether a specific topic outperforms or underperforms. It's also a good idea to include information such as publish dates and authors to find any trends that you can replicate. For example, if one author seems to produce continually high-performing content, perhaps you could speak to them about their process to see if your writers can replicate it.
6. this, and you should be able to pluck out some next steps to incorporate into your content strategy. Screenshot of initial content audit spreadsheet with URL, Function, Goal, CTA, Performance metric, and Notes columns, filled out with examples and color coded with red, green, and amber cells. This is my favorite part of the audit, where you give your overall opinion of each page. You can be as detailed or succinct as you like.
These metrics can be traffic, conversions, new or returning users, etc., and color code these, too, based on how well they’re doing. You may want to implement a sliding color scale and organize it from best-performing to worst-performing, canada phone number database to better show whether a specific topic outperforms or underperforms. It's also a good idea to include information such as publish dates and authors to find any trends that you can replicate. For example, if one author seems to produce continually high-performing content, perhaps you could speak to them about their process to see if your writers can replicate it.
6. this, and you should be able to pluck out some next steps to incorporate into your content strategy. Screenshot of initial content audit spreadsheet with URL, Function, Goal, CTA, Performance metric, and Notes columns, filled out with examples and color coded with red, green, and amber cells. This is my favorite part of the audit, where you give your overall opinion of each page. You can be as detailed or succinct as you like.