coronavirus retargeting ads For example, say our buyer persona is, we want to target marketing managers or marketing directors. I can target all the marketing managers and directors at these companies, with an additional piece of content that I think might be helpful to them. In this case, we're running an ad campaign pushing our ebook about how to turn marketing spend into revenue because it's an additional step from that, how to create pipeline during a time like this.
What's the goal of all this? At a top-level, we're a business, we'd love to still close deals and make money. So would everyone but we're very aware that's not what a lot of potential clients are in the space to do at theecuador business email database moment. Well, a lot of potential clients are in the space to do it at the moment. Our primary goal here is to build stronger relationships with our clients or potential clients.
and we can support them, then if we've done our job correctly. We've built this stronger relationship with them. Then when they're ready to start spending again, in maybe a couple of months or three or four months, however long it takes. We should still be there to help them, and we'll always be there when they're making that buy decision.