How does a potential real estate buyer behave on the web?
Posted: Sat Dec 21, 2024 4:00 am
We insist, your creativity should have no limits in these cases, but don't forget to include the option "Do you agree to receive information about this project?"
According to studies, it has been known that potential buyers of a property have certain online behaviors that you may want to know, such as:
They look for reviews, experiences and opinions from gmail email list other users of the real estate agency.
See price comparisons by area.
They look for previews of the place.
On social media, they want to know what the reputation of the real estate agency is and how they respond to comments.
However, according to data from the NAR, in its study on Generational Trends of Buyers and Sellers in 2017, real estate agents continue to be key in the process of searching for properties, and are the second most used source of information by prospects.
According to this same study, the purchasing process lasts longer depending on the age of the buyers.
The common range is 11 to 27 months, taking into account all stages, from when the client was just analyzing the possibility of buying or selling a property.
[Tweet “Prospective real estate agents look for reviews, experiences and opinions from other online users.”]
Inbound Marketing Success Stories for Real Estate Agencies
Get ready to be inspired, because we bring you some success stories of real real estate agencies that applied Inbound Marketing to their businesses and the results were beyond what was expected.
Koloria
This success story is about a very ostentatious project in Querétaro, but it was intended to be supported by a digital strategy, since its Buyer Personas were divided into three, but they wanted to target a young audience:
Singles who have just graduated from college.
Foreigners with a job opportunity in Querétaro.
Investors looking for luxury areas to rent apartments.
After applying Inbound Marketing, it was achieved in a while.
Have a website optimized for SEO.
Develop more than 200 blog posts with well-positioned keywords,
Include more than 10 ebooks in the strategy.
Promote posts on social networks where the Buyer Personas were located.
With all this, incredible results were obtained, among which the following stand out:
Driving traffic to leads by 3%, an important figure for the company.
Make the cost per lead lower.
Improve the conversion of leads to sales.
Vilia
This success story is about a website dedicated to selling houses or apartments in Guatemala that decided to give Inbound Marketing a try.
According to studies, it has been known that potential buyers of a property have certain online behaviors that you may want to know, such as:
They look for reviews, experiences and opinions from gmail email list other users of the real estate agency.
See price comparisons by area.
They look for previews of the place.
On social media, they want to know what the reputation of the real estate agency is and how they respond to comments.
However, according to data from the NAR, in its study on Generational Trends of Buyers and Sellers in 2017, real estate agents continue to be key in the process of searching for properties, and are the second most used source of information by prospects.
According to this same study, the purchasing process lasts longer depending on the age of the buyers.
The common range is 11 to 27 months, taking into account all stages, from when the client was just analyzing the possibility of buying or selling a property.
[Tweet “Prospective real estate agents look for reviews, experiences and opinions from other online users.”]
Inbound Marketing Success Stories for Real Estate Agencies
Get ready to be inspired, because we bring you some success stories of real real estate agencies that applied Inbound Marketing to their businesses and the results were beyond what was expected.
Koloria
This success story is about a very ostentatious project in Querétaro, but it was intended to be supported by a digital strategy, since its Buyer Personas were divided into three, but they wanted to target a young audience:
Singles who have just graduated from college.
Foreigners with a job opportunity in Querétaro.
Investors looking for luxury areas to rent apartments.
After applying Inbound Marketing, it was achieved in a while.
Have a website optimized for SEO.
Develop more than 200 blog posts with well-positioned keywords,
Include more than 10 ebooks in the strategy.
Promote posts on social networks where the Buyer Personas were located.
With all this, incredible results were obtained, among which the following stand out:
Driving traffic to leads by 3%, an important figure for the company.
Make the cost per lead lower.
Improve the conversion of leads to sales.
Vilia
This success story is about a website dedicated to selling houses or apartments in Guatemala that decided to give Inbound Marketing a try.