Our problem Our phone wasn’t ringing

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Spending money on marketing will always be a good thing. Getting customers to your site means more eyes on your business — but when your website doesn’t convert visitors into sales, that’s when you’re wasting your marketing dollars. When it comes to conversion rate statistics, one of the biggest eye-openers I read was this: the average user’s attention span has dropped from 12 to a mere 7 seconds. That’s how long you’ve got to impress before they bail — so you’d better make sure your website is fast, clear, and attractive.


as much as we’d have liked, despite spending plenty of dollars on SEO and Adwords. We looked into our analytics and realized traffic wasn’t an issue: a decent number of people were visiting our site azerbaijan phone number database , but too few were taking action — i.e. inquiring. Here’s where some of our issues lay: Our site wasn’t as fast as it could have been (anything with a load time of two seconds or over is considered slow.


Ours was hovering around 5-6, and that was having a negative impact on conversions). Our CTA conversions were low (people weren’t clicking — or they were dropping off because the CTA wasn’t where it needed to be). We were relying on guesswork for some of our design decisions — which meant we had no way of measuring what worked, and what didn’t. In general, things were good but not great. Or in other words, there was room for improvement.