Neuromarketing: how to use it to optimize the contact center?
Posted: Thu Dec 26, 2024 10:48 am
Neuromarketing can be perfectly adapted to the contact center to improve the company's customer service experience.
Knowing your ideal customer profile is a prerequisite for the success of any company. It is what will give precision and impact to your communication. For this, one area of knowledge that can help you is neuromarketing .
In short, neuromarketing is a discipline that combines neuroscience principles with marketing techniques to understand the human brain's response to stimuli related to brands, products and advertising campaigns.
This is a quest to understand the unconscious processes that influencebrazil mobile phone number list consumers’ purchasing decisions. This allows companies to create even more effective strategies to meet the expectations of leads and customers.
Closing a sale or retaining a customer are processes that involve a lot of emotion. There is a mix of thoughts, feelings and reactions that lead a person to choose your company over others.
Therefore, neuromarketing works very well in different commercial activities of the business, including customer service. Knowing human behavior can significantly improve the satisfaction rate in the contact center.
Have a great read!
What is neuromarketing used for in customer service?
Happy attendant while talking to company customer
To determine whether a company is good or not, one of the criteria that consumers use most is the customer service experience. It is the thermometer that helps them see whether or not it is worth buying a particular solution from the business.
Therefore, many people purchase a product or service immediately after asking a question at the contact center. Others decide to place a new order after having a problem solved.
On the other hand, a large proportion of consumers end their relationship with the brand due to a bad customer service experience. This is according to a study by Octodesk in partnership with Opinion Box .
Yet another survey reveals that 54% of customers think that companies still treat customer service as something secondary ― as incredible as it may seem.
So, despite the importance of customer service experience, few companies pay due attention to it. Their quality of support falls far short of consumers’ expectations.
That’s where neuromarketing comes in. This area of knowledge provides valuable insights into the behavior of leads and customers that can be used to optimize your company’s contact center. Find out more below!
Knowing your ideal customer profile is a prerequisite for the success of any company. It is what will give precision and impact to your communication. For this, one area of knowledge that can help you is neuromarketing .
In short, neuromarketing is a discipline that combines neuroscience principles with marketing techniques to understand the human brain's response to stimuli related to brands, products and advertising campaigns.
This is a quest to understand the unconscious processes that influencebrazil mobile phone number list consumers’ purchasing decisions. This allows companies to create even more effective strategies to meet the expectations of leads and customers.
Closing a sale or retaining a customer are processes that involve a lot of emotion. There is a mix of thoughts, feelings and reactions that lead a person to choose your company over others.
Therefore, neuromarketing works very well in different commercial activities of the business, including customer service. Knowing human behavior can significantly improve the satisfaction rate in the contact center.
Have a great read!
What is neuromarketing used for in customer service?
Happy attendant while talking to company customer
To determine whether a company is good or not, one of the criteria that consumers use most is the customer service experience. It is the thermometer that helps them see whether or not it is worth buying a particular solution from the business.
Therefore, many people purchase a product or service immediately after asking a question at the contact center. Others decide to place a new order after having a problem solved.
On the other hand, a large proportion of consumers end their relationship with the brand due to a bad customer service experience. This is according to a study by Octodesk in partnership with Opinion Box .
Yet another survey reveals that 54% of customers think that companies still treat customer service as something secondary ― as incredible as it may seem.
So, despite the importance of customer service experience, few companies pay due attention to it. Their quality of support falls far short of consumers’ expectations.
That’s where neuromarketing comes in. This area of knowledge provides valuable insights into the behavior of leads and customers that can be used to optimize your company’s contact center. Find out more below!